A Behavioral Approach To Crowd Control

Can simple nudges control millions of people?

IndustryHealth and Safety
Reading time1 min read

Intervention description

Airports can often be crowded places. In the Copenhagen airport, one creative behavioral approach to crowd control was to use tape on the floor. In order to encourage individuals to use doors on the left side of the walkway, tape was placed in a lane towards the left set of doors. This intervention proved to be effective, increasing even more in effectiveness when the tape color was changed from dark green to neon green.

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Sources

OECD (2017), Behavioral Insights and Public Policy: Lessons from Around the World, OECD Publishing, Paris.

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I was blown away with their application and translation of behavioral science into practice. They took a very complex ecosystem and created a series of interventions using an innovative mix of the latest research and creative client co-creation. I was so impressed at the final product they created, which was hugely comprehensive despite the large scope of the client being of the world's most far-reaching and best known consumer brands. I'm excited to see what we can create together in the future.

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BEHAVIORAL SCIENTIST

GLOBAL COFFEEHOUSE CHAIN PROJECT

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By launching a behavioral science practice at the core of the organization, we helped one of the largest insurers in North America realize $30M increase in annual revenue.

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By redesigning North America's first national digital platform for mental health, we achieved a 52% lift in monthly users and an 83% improvement on clinical assessment.

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By designing a new process and getting buy-in from the C-Suite team, we helped one of the largest smartphone manufacturers in the world reduce software design time by 75%.

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By implementing targeted nudges based on proactive interventions, we reduced drop-off rates for 450,000 clients belonging to USA's oldest debt consolidation organizations by 46%

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