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Public Service

Interventions

How normative messaging increased tax compliance by 15%

How personalized text messages increased fine repayments by 30%

Employment and Work Performance

How moral symbols increased customer food payments by $1.83

How Google’s opaque packaging resulted in 3.1 million fewer calories consumed over 7 weeks

How political identity changes response to energy conservation feedback by 200%

How clear garbage bags reduce municipal waste by 27%

How new coffee machines (and office design) raised revenues by $200 million

Framing effect and vehicle license renewal

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