How Google’s opaque packaging resulted in 3.1 million fewer calories consumed over 7 weeks
Abstract
In 2012, Google noticed that its employees ate too much of the free candy offered in its offices, and the company feared that this would hinder efforts to keep employees healthy and happy.1 It developed Project M&M to address these concerns, hoping to improve employee well-being by moving unhealthy snacks out of plain sight and instead displaying healthy snacks.
By implementing physical design changes, Google was able to nudge its employees to consume fewer calories.1 Specifically, 3.1 million fewer calories were consumed over the course of seven weeks in its New York office. This calorie decrease was hoped to be associated with happier and healthier employees.
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Sources
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