Health & Wellbeing
For individuals and communities alike, holistic wellness starts with an understanding of human behavior. Small changes can make all the difference when they’re repeated on a daily basis to become habits, or even deployed at scale across a population.
See how we deliver better health outcomes and foster overall wellbeing through applied behavioral science.
Improved Medication Adherence
Leverage powerful insights from established behavior change frameworks to promote adherence behaviors that better reflect patients’ good intentions
Healthy Habit Formation
Perform behavioral diagnostics to understand the psychological drivers and barriers people are facing, and design interventions that help close their action intention gaps and create sustainable behaviors that promote physical and mental wellness
Targeted Behavior Change Communications
Create evidence-based and rigorously-tested campaigns, hyper-personalized based on psychographic dimensions, that better match the recipient with the specific messages that will resonate with them (and drive behavior change) the most
Some of the companies that use our insights
Join over 10,000 leaders across organizations such as these ones and use our insights to catalyze positive health outcomes
Improving Employee Engagement and Wellbeing Using Conversational AI
We worked with mental health practitioners to develop a CBT chatbot, boosting employee engagement and fostering well-being.
Digital journey optimization to increase content engagement
We're working to redesign the Canadian government's mental health portal, creating an engaging, user-centered experience.
Behavioral product design for AI-powered COVID-19 risk mitigation application
We worked with the world's foremost AI researchers to develop a COVID-19 contact tracing app, mere weeks into the pandemic.
Game Theory Can Explain Why You Should Wear A Mask
To an extent, the COVID-19 pandemic is no longer a battle against the virus, but rather a failure to cooperate within society.