Data & Analytics

Data has unprecedented power to hyper-personalize business, but cannot be unleashed without behavioral science.

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The AI Governance of AI

The question of AI governance leads us to a foundational issue: to govern AI, we may need to use AI.

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Featured Capabilities

See how we're harnessing cutting-edge tools and techniques to maximize impact and drive growth.


Machine Learning

Deploy strategies for unbiased data collection, analysis and usage that allow machine learning techniques to serve their intended purpose of enhancing human decision-making


Behavioral Analytics

Move beyond analyzing what your customers and prospects have been doing the past, and start discovering and predicting how they will act in the future



Combine behavioral insights with the power of artificial intelligence to go beyond traditional segmentation strategies and enable highly dynamic and personalized targeting and intervention deployment

Some of the companies that use our insights

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Success Stories

Our Latest Thinking

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