The question of AI governance leads us to a foundational issue: to govern AI, we may need to use AI.
Data & Analytics
Where data science meets behavioral science, new possibilities emerge for untangling the complexities of human behavior. Machine learning and AI are opening doors to a new, hyper-personalized approach to business, offering fine-grained insights about what makes each individual unique and what drives them to act.
Algorithms for Simpler Decision-Making (1/2): The Case for Cognitive Prosthetics
Our cognitive functions are increasingly being outsourced to algorithms.
Improving Criminal Profiling With Decision Science
Forensic psychologists are working with law enforcement officials to integrate decision science into criminal profiling.
See how we're harnessing cutting-edge tools and techniques to maximize impact and drive growth.
Deploy strategies for unbiased data collection, analysis and usage that allow machine learning techniques to serve their intended purpose of enhancing human decision-making
Move beyond analyzing what your customers and prospects have been doing the past, and start discovering and predicting how they will act in the future
Combine behavioral insights with the power of artificial intelligence to go beyond traditional segmentation strategies and enable highly dynamic and personalized targeting and intervention deployment
Some of the companies that use our insights
Improving adherence to debt repayment through behavioral modelling
AFS helps their clients repay debt. We cut their dropout rate in half through behavioral modelling and targeted messaging.
Behavioral product design for AI-powered COVID-19 risk mitigation application
We worked with the world's foremost AI researchers to develop a COVID-19 contact tracing app, mere weeks into the pandemic.