Intro
Dr. Kathleen Vohs is a psychologist whose research has been embraced by the world’s most influential leaders, such as Mark Zuckerberg and Barack Obama, to name just two1. She is currently the Land O'Lakes Chair in Marketing at Carlson School of Management at the University of Minnesota, holding the title of Distinguished McKnight University Professor. In her two decades of postdoctoral research, she has made significant contributions to social psychology and behavioral science, especially within her core interests of self-regulation, finding meaning in life, the psychology of money, and heterosexual sexual negotiations. Vohs has authored more than 250 scholarly publications and has been the editor of 9 books. She is particularly well-known for her longtime collaboration with social psychologist Roy Baumeister.
For decades, economists have had the last (and often the only) word on money, and yet some of the biggest worldwide events of recent history stem from a failure to understand the psychology of money. The time is now for psychological scientists to delve into why and how even the mere idea of money can change responses and behaviors.2
