Dr. J. Frank Yates
Difficult Decisions Done Right
Intro
Dr. J. Frank Yates was a professor, lecturer, researcher, diversity advocate, and pioneer of decision-making science. Yates’ decision management research made him one of the first academics in the field of decision science to apply multidisciplinary discoveries to important decisions in the real world. An author of over 100 scientific publications, Yates’ contributions to the field are far-reaching and immense.
Yates was a pioneer in forwarding diversity in academia, as he established some of the first institutions designed to aid marginalized scholars. For his brilliant mind, commitment to the social good, and his desire to apply decision science to the hardest problems, Dr. J. Frank Yates is a manifestation of everything we strive for at The Decision Lab.
Decision theory is very rarely wrong about a decision, but it’s often silent on difficult questions.
- Dr. J. Frank Yates
About the Authors
Dan Pilat
Dan is a Co-Founder and Managing Director at The Decision Lab. He is a bestselling author of Intention - a book he wrote with Wiley on the mindful application of behavioral science in organizations. Dan has a background in organizational decision making, with a BComm in Decision & Information Systems from McGill University. He has worked on enterprise-level behavioral architecture at TD Securities and BMO Capital Markets, where he advised management on the implementation of systems processing billions of dollars per week. Driven by an appetite for the latest in technology, Dan created a course on business intelligence and lectured at McGill University, and has applied behavioral science to topics such as augmented and virtual reality.
Dr. Sekoul Krastev
Sekoul is a Co-Founder and Managing Director at The Decision Lab. He is a bestselling author of Intention - a book he wrote with Wiley on the mindful application of behavioral science in organizations. A decision scientist with a PhD in Decision Neuroscience from McGill University, Sekoul's work has been featured in peer-reviewed journals and has been presented at conferences around the world. Sekoul previously advised management on innovation and engagement strategy at The Boston Consulting Group as well as on online media strategy at Google. He has a deep interest in the applications of behavioral science to new technology and has published on these topics in places such as the Huffington Post and Strategy & Business.
