Carol Dweck

Thinker
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Mindset is the key to success

Intro

American psychologist Carol Dweck is primarily interested in the influence of mindset on motivation and self-regulation. She believes that the right mindset can be the key to our success. She specifically focuses on fixed and growth mindsets, which she believes are two ends of a spectrum of how people view their abilities. Those towards the fixed end believe their abilities are innate and unchangeable, whereas those who lie towards the growth end of the continuum believe that their abilities are malleable, and success can be achieved through hard work.

Dweck promotes a growth mindset as more adaptive than a fixed mindset and encourages parents and teachers to guide children in developing a growth mindset. Her ultimate goal is to reduce stress and encourage people to persevere when faced with challenges. Individuals with a fixed mindset tend to stay down when they fall. Dweck stresses the importance of getting back up and trying again, reminding us that, with dedication and hard work, we are all capable of achieving great things.

Test scores and measures of achievement tell you where a student is, but they don’t tell you where a student could end up.


– Carol Dweck in her 2006 book, Mindset: The New Psychology of Success

About the Authors

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Dan Pilat

Dan is a Co-Founder and Managing Director at The Decision Lab. He is a bestselling author of Intention - a book he wrote with Wiley on the mindful application of behavioral science in organizations. Dan has a background in organizational decision making, with a BComm in Decision & Information Systems from McGill University. He has worked on enterprise-level behavioral architecture at TD Securities and BMO Capital Markets, where he advised management on the implementation of systems processing billions of dollars per week. Driven by an appetite for the latest in technology, Dan created a course on business intelligence and lectured at McGill University, and has applied behavioral science to topics such as augmented and virtual reality.

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Dr. Sekoul Krastev

Sekoul is a Co-Founder and Managing Director at The Decision Lab. He is a bestselling author of Intention - a book he wrote with Wiley on the mindful application of behavioral science in organizations. A decision scientist with a PhD in Decision Neuroscience from McGill University, Sekoul's work has been featured in peer-reviewed journals and has been presented at conferences around the world. Sekoul previously advised management on innovation and engagement strategy at The Boston Consulting Group as well as on online media strategy at Google. He has a deep interest in the applications of behavioral science to new technology and has published on these topics in places such as the Huffington Post and Strategy & Business.

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I was blown away with their application and translation of behavioral science into practice. They took a very complex ecosystem and created a series of interventions using an innovative mix of the latest research and creative client co-creation. I was so impressed at the final product they created, which was hugely comprehensive despite the large scope of the client being of the world's most far-reaching and best known consumer brands. I'm excited to see what we can create together in the future.

Heather McKee

BEHAVIORAL SCIENTIST

GLOBAL COFFEEHOUSE CHAIN PROJECT

OUR CLIENT SUCCESS

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Annual Revenue Increase

By launching a behavioral science practice at the core of the organization, we helped one of the largest insurers in North America realize $30M increase in annual revenue.

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By redesigning North America's first national digital platform for mental health, we achieved a 52% lift in monthly users and an 83% improvement on clinical assessment.

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By designing a new process and getting buy-in from the C-Suite team, we helped one of the largest smartphone manufacturers in the world reduce software design time by 75%.

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By implementing targeted nudges based on proactive interventions, we reduced drop-off rates for 450,000 clients belonging to USA's oldest debt consolidation organizations by 46%

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