Growth Mindset

The Basic Idea

“If at first you don’t succeed, try, try, try again.” Perhaps you’ve heard this phrase, and many similar ones, throughout your life. If so, you should feel lucky to have been surrounded by so many supportive people. As cheesy as these phrases may sound, they remind us that there is always room for improvement, encouraging us to persevere.

This is the idea behind a growth mindset: we believe our intelligence and abilities can be developed over time.1 Growth mindsets are one end of the spectrum of how we think about ourselves, with fixed mindsets on the opposite end. Having a growth mindset means we are eager to learn, adaptive, find value in embracing challenges, and believe that being effortful can improve certain skills, compared to the fixed mindset’s belief that our abilities are unchangeable.

Even geniuses have to work hard for their achievements. And what’s so heroic, they would say, about having a gift? They may appreciate endowment, but they admire effort, for no matter what your ability is, effort is what ignites that ability and turns it into accomplishment..


- Carol Dweck in her 2006 book,Mindset: The New Psychology of Success

About the Author

Cece Li

Cece was a former content creator with a passion for behavioral science. She previously created content for The Decision Lab, and her insights continue to be valuable to our readers.

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I was blown away with their application and translation of behavioral science into practice. They took a very complex ecosystem and created a series of interventions using an innovative mix of the latest research and creative client co-creation. I was so impressed at the final product they created, which was hugely comprehensive despite the large scope of the client being of the world's most far-reaching and best known consumer brands. I'm excited to see what we can create together in the future.

Heather McKee

BEHAVIORAL SCIENTIST

GLOBAL COFFEEHOUSE CHAIN PROJECT

OUR CLIENT SUCCESS

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Annual Revenue Increase

By launching a behavioral science practice at the core of the organization, we helped one of the largest insurers in North America realize $30M increase in annual revenue.

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Increase in Monthly Users

By redesigning North America's first national digital platform for mental health, we achieved a 52% lift in monthly users and an 83% improvement on clinical assessment.

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Reduction In Design Time

By designing a new process and getting buy-in from the C-Suite team, we helped one of the largest smartphone manufacturers in the world reduce software design time by 75%.

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Reduction in Client Drop-Off

By implementing targeted nudges based on proactive interventions, we reduced drop-off rates for 450,000 clients belonging to USA's oldest debt consolidation organizations by 46%

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