The ABC Model

What is The ABC Model?

The ABC model is an mnemonic that represents the three stages that determine our behavior:

  • Activating events: a negative situation occurs
  • Beliefs: the explanation we create for why the situation happened
  • Consequences: our feelings and behaviors in response to adversity, caused by our beliefs/

A simple illustration of three blocks stacked in a pyramid shape against an orange background. The top block is red with the letter 'A,' and the two bottom blocks are blue with the letters 'B' and 'C.' The title above the blocks reads 'The ABC Model.' The illustration is signed '-VERSUSTHEMACHINES' in the bottom right corner.

The Basic Idea

Although we all encounter adverse situations, we also react to them differently. While one person might be patiently waiting and listening to music while facing a traffic jam, another will be angrily honking their horn and feeling anxiety building up. Why is this the case?

During negative experiences, the first thing we naturally do is subconsciously explain to ourselves why the situation happened. Our beliefs about the causes of adversity determine our reaction.1

The ABC model is a technique used in cognitive behavioral therapy (CBT), a form of psychotherapy that helps individuals reshape their negative thoughts and feelings in a positive way. CBT trains individuals to be more aware of how their thoughts and feelings affect their behavior, and the ABC model is used in this restructuring to help patients develop healthier responses.

The best years of your life are the ones in which you decide your problems are your own. You do not blame them on your mother, the ecology, or the president. You realize that you control your own destiny.


– Albert Ellis, psychologist and creator of the ABC model, speaking on its ability to build resilience

About the Authors

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Dan Pilat

Dan is a Co-Founder and Managing Director at The Decision Lab. He is a bestselling author of Intention - a book he wrote with Wiley on the mindful application of behavioral science in organizations. Dan has a background in organizational decision making, with a BComm in Decision & Information Systems from McGill University. He has worked on enterprise-level behavioral architecture at TD Securities and BMO Capital Markets, where he advised management on the implementation of systems processing billions of dollars per week. Driven by an appetite for the latest in technology, Dan created a course on business intelligence and lectured at McGill University, and has applied behavioral science to topics such as augmented and virtual reality.

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Dr. Sekoul Krastev

Sekoul is a Co-Founder and Managing Director at The Decision Lab. He is a bestselling author of Intention - a book he wrote with Wiley on the mindful application of behavioral science in organizations. A decision scientist with a PhD in Decision Neuroscience from McGill University, Sekoul's work has been featured in peer-reviewed journals and has been presented at conferences around the world. Sekoul previously advised management on innovation and engagement strategy at The Boston Consulting Group as well as on online media strategy at Google. He has a deep interest in the applications of behavioral science to new technology and has published on these topics in places such as the Huffington Post and Strategy & Business.

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