Vilfredo Pareto
Bridging Economics and the Social World
Intro
Vilfredo Pareto was an Italian economist and sociologist who made significant contributions to both fields. He originally rose to fame by applying mathematical concepts to economics. He turned to the field of sociology, however, when he noticed that mathematical concepts were not perfectly applicable to the real world and that human factors largely contributed to the ways society functions. Pareto is a steadfast believer that humans are illogical, and he used his balanced understanding of sociological and economic concepts to try improving functioning in political and social landscapes.
History is a graveyard of aristocracies.
– Vilfredo Pareto
About the Authors
Dan Pilat
Dan is a Co-Founder and Managing Director at The Decision Lab. He is a bestselling author of Intention - a book he wrote with Wiley on the mindful application of behavioral science in organizations. Dan has a background in organizational decision making, with a BComm in Decision & Information Systems from McGill University. He has worked on enterprise-level behavioral architecture at TD Securities and BMO Capital Markets, where he advised management on the implementation of systems processing billions of dollars per week. Driven by an appetite for the latest in technology, Dan created a course on business intelligence and lectured at McGill University, and has applied behavioral science to topics such as augmented and virtual reality.
Dr. Sekoul Krastev
Sekoul is a Co-Founder and Managing Director at The Decision Lab. He is a bestselling author of Intention - a book he wrote with Wiley on the mindful application of behavioral science in organizations. A decision scientist with a PhD in Decision Neuroscience from McGill University, Sekoul's work has been featured in peer-reviewed journals and has been presented at conferences around the world. Sekoul previously advised management on innovation and engagement strategy at The Boston Consulting Group as well as on online media strategy at Google. He has a deep interest in the applications of behavioral science to new technology and has published on these topics in places such as the Huffington Post and Strategy & Business.
