Vilfredo Pareto
Bridging Economics and the Social World
Intro
Vilfredo Pareto was an Italian economist and sociologist who made significant contributions to both fields. He originally rose to fame by applying mathematical concepts to economics. He turned to the field of sociology, however, when he noticed that mathematical concepts were not perfectly applicable to the real world and that human factors largely contributed to the ways society functions. Pareto is a steadfast believer that humans are illogical, and he used his balanced understanding of sociological and economic concepts to try improving functioning in political and social landscapes.
History is a graveyard of aristocracies.
– Vilfredo Pareto
About the Authors
Dan Pilat
Dan is a Co-Founder and Managing Director at The Decision Lab. He is a bestselling author of Intention - a book he wrote with Wiley on the mindful application of behavioral science in organizations. Dan has a background in organizational decision making, with a BComm in Decision & Information Systems from McGill University. He has worked on enterprise-level behavioral architecture at TD Securities and BMO Capital Markets, where he advised management on the implementation of systems processing billions of dollars per week. Driven by an appetite for the latest in technology, Dan created a course on business intelligence and lectured at McGill University, and has applied behavioral science to topics such as augmented and virtual reality.
Dr. Sekoul Krastev
Dr. Sekoul Krastev is a decision scientist and Co-Founder of The Decision Lab, one of the world's leading behavioral science consultancies. His team works with large organizations—Fortune 500 companies, governments, foundations and supernationals—to apply behavioral science and decision theory for social good. He holds a PhD in neuroscience from McGill University and is currently a visiting scholar at NYU. His work has been featured in academic journals as well as in The New York Times, Forbes, and Bloomberg. He is also the author of Intention (Wiley, 2024), a bestselling book on the science of human agency. Before founding The Decision Lab, he worked at the Boston Consulting Group and Google.
