Plato

Thinker
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Reasoning our way out of the cave

Intro

Plato was one of the earliest ancient Greek philosophers and is undoubtedly one of the most influential thinkers in the canon of Western philosophy. His teacher was none other than Socrates, another legendary figure in this tradition. However, unlike Socrates, who never wrote anything down, Plato wrote dozens of texts, including the Republic, The Symposium, and The Apology.

Plato was a utopian thinker; he spent a lot of his time wondering and writing about how society could be reformed. At the same time, he tended to be more than a tad cynical about the ability of the masses to govern themselves, as in a democracy (which Athens was at the time). Plato also differed from current scientific thought in his embrace of rationalism over empiricism, believing that reason is the only way to apprehend the truths of the universe.

Still, Plato’s goal was, in essence, to help people see through their own biases and flawed assumptions—things that are just as pervasive today as they were in Ancient Greece. Although he lived more than two thousand years ago, his work reflects an understanding of many cognitive biases and heuristics that have been coined by modern-day behavioral scientists.1

I am the wisest man alive, for I know one thing, and that is that I know nothing.


– Plato, Republic2

About the Authors

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Dan Pilat

Dan is a Co-Founder and Managing Director at The Decision Lab. He is a bestselling author of Intention - a book he wrote with Wiley on the mindful application of behavioral science in organizations. Dan has a background in organizational decision making, with a BComm in Decision & Information Systems from McGill University. He has worked on enterprise-level behavioral architecture at TD Securities and BMO Capital Markets, where he advised management on the implementation of systems processing billions of dollars per week. Driven by an appetite for the latest in technology, Dan created a course on business intelligence and lectured at McGill University, and has applied behavioral science to topics such as augmented and virtual reality.

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Dr. Sekoul Krastev

Sekoul is a Co-Founder and Managing Director at The Decision Lab. He is a bestselling author of Intention - a book he wrote with Wiley on the mindful application of behavioral science in organizations. A decision scientist with a PhD in Decision Neuroscience from McGill University, Sekoul's work has been featured in peer-reviewed journals and has been presented at conferences around the world. Sekoul previously advised management on innovation and engagement strategy at The Boston Consulting Group as well as on online media strategy at Google. He has a deep interest in the applications of behavioral science to new technology and has published on these topics in places such as the Huffington Post and Strategy & Business.

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I was blown away with their application and translation of behavioral science into practice. They took a very complex ecosystem and created a series of interventions using an innovative mix of the latest research and creative client co-creation. I was so impressed at the final product they created, which was hugely comprehensive despite the large scope of the client being of the world's most far-reaching and best known consumer brands. I'm excited to see what we can create together in the future.

Heather McKee

BEHAVIORAL SCIENTIST

GLOBAL COFFEEHOUSE CHAIN PROJECT

OUR CLIENT SUCCESS

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By launching a behavioral science practice at the core of the organization, we helped one of the largest insurers in North America realize $30M increase in annual revenue.

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By redesigning North America's first national digital platform for mental health, we achieved a 52% lift in monthly users and an 83% improvement on clinical assessment.

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By designing a new process and getting buy-in from the C-Suite team, we helped one of the largest smartphone manufacturers in the world reduce software design time by 75%.

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By implementing targeted nudges based on proactive interventions, we reduced drop-off rates for 450,000 clients belonging to USA's oldest debt consolidation organizations by 46%

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