Intro
Shlomo Benartzi’s impressive resumé includes collaborations with famous thinkers, important contributions to the behavioral economics literature, and the development of effective behavioral interventions. His work stands at the intersection of economics, technology, and psychology, and his innovations have enabled more adaptive decision-making in a variety of areas. By looking at the big picture, Benartzi strives to better society at large, with a specific goal of helping people make smarter decisions regarding their finances. In order to do so, he focuses not only on research, but on how his findings can be applied in the real world.
We are so used to thinking of our conscious selves as in charge that all the evidence documenting our lack of control—how much we depend on split-second perceptions and aesthetic judgments—is rather scary.
– Shlomo Benartzi inThe Smarter Screen: Surprising Ways to Influence and Improve Online Behavior
