Shlomo Benartzi
How behavioral nudges today can lead you to Save More Tomorrow
Intro
Shlomo Benartzi’s impressive resumé includes collaborations with famous thinkers, important contributions to the behavioral economics literature, and the development of effective behavioral interventions. His work stands at the intersection of economics, technology, and psychology, and his innovations have enabled more adaptive decision-making in a variety of areas. By looking at the big picture, Benartzi strives to better society at large, with a specific goal of helping people make smarter decisions regarding their finances. In order to do so, he focuses not only on research, but on how his findings can be applied in the real world.
We are so used to thinking of our conscious selves as in charge that all the evidence documenting our lack of control—how much we depend on split-second perceptions and aesthetic judgments—is rather scary.
– Shlomo Benartzi inThe Smarter Screen: Surprising Ways to Influence and Improve Online Behavior
About the Authors
Dan Pilat
Dan is a Co-Founder and Managing Director at The Decision Lab. He is a bestselling author of Intention - a book he wrote with Wiley on the mindful application of behavioral science in organizations. Dan has a background in organizational decision making, with a BComm in Decision & Information Systems from McGill University. He has worked on enterprise-level behavioral architecture at TD Securities and BMO Capital Markets, where he advised management on the implementation of systems processing billions of dollars per week. Driven by an appetite for the latest in technology, Dan created a course on business intelligence and lectured at McGill University, and has applied behavioral science to topics such as augmented and virtual reality.
Dr. Sekoul Krastev
Sekoul is a Co-Founder and Managing Director at The Decision Lab. He is a bestselling author of Intention - a book he wrote with Wiley on the mindful application of behavioral science in organizations. A decision scientist with a PhD in Decision Neuroscience from McGill University, Sekoul's work has been featured in peer-reviewed journals and has been presented at conferences around the world. Sekoul previously advised management on innovation and engagement strategy at The Boston Consulting Group as well as on online media strategy at Google. He has a deep interest in the applications of behavioral science to new technology and has published on these topics in places such as the Huffington Post and Strategy & Business.
