Shlomo Benartzi
How behavioral nudges today can lead you to Save More Tomorrow
Intro
Shlomo Benartzi’s impressive resumé includes collaborations with famous thinkers, important contributions to the behavioral economics literature, and the development of effective behavioral interventions. His work stands at the intersection of economics, technology, and psychology, and his innovations have enabled more adaptive decision-making in a variety of areas. By looking at the big picture, Benartzi strives to better society at large, with a specific goal of helping people make smarter decisions regarding their finances. In order to do so, he focuses not only on research, but on how his findings can be applied in the real world.
We are so used to thinking of our conscious selves as in charge that all the evidence documenting our lack of control—how much we depend on split-second perceptions and aesthetic judgments—is rather scary.
– Shlomo Benartzi inThe Smarter Screen: Surprising Ways to Influence and Improve Online Behavior
About the Authors
Dan Pilat
Dan is a Co-Founder and Managing Director at The Decision Lab. He is a bestselling author of Intention - a book he wrote with Wiley on the mindful application of behavioral science in organizations. Dan has a background in organizational decision making, with a BComm in Decision & Information Systems from McGill University. He has worked on enterprise-level behavioral architecture at TD Securities and BMO Capital Markets, where he advised management on the implementation of systems processing billions of dollars per week. Driven by an appetite for the latest in technology, Dan created a course on business intelligence and lectured at McGill University, and has applied behavioral science to topics such as augmented and virtual reality.
Dr. Sekoul Krastev
Dr. Sekoul Krastev is a decision scientist and Co-Founder of The Decision Lab, one of the world's leading behavioral science consultancies. His team works with large organizations—Fortune 500 companies, governments, foundations and supernationals—to apply behavioral science and decision theory for social good. He holds a PhD in neuroscience from McGill University and is currently a visiting scholar at NYU. His work has been featured in academic journals as well as in The New York Times, Forbes, and Bloomberg. He is also the author of Intention (Wiley, 2024), a bestselling book on the science of human agency. Before founding The Decision Lab, he worked at the Boston Consulting Group and Google.
