Nava Ashraf
Altruistic Capital and Our Power to Do Good
Intro
A ‘do-gooder’ and optimist at heart, Nava Ashraf knows that humans are intrinsically motivated by serving one another, and her research seeks to prove it. A Canadian economist, researcher, and professor, Ashraf has spent almost two decades travelling the world, studying what incentives people to do their best at their work. Her research has opposed humanity’s black-and-white thinking about selfish people and altruistic people. Instead, she has proposed that all workers are motivated both by money and impact. Ashraf’s life has been dedicated to harnessing both financial and social incentives to discover ways that workplaces can motivate their employees.
I think we’ve deeply underestimated the desire of individuals to serve others.2
About the Authors
Dan Pilat
Dan is a Co-Founder and Managing Director at The Decision Lab. He is a bestselling author of Intention - a book he wrote with Wiley on the mindful application of behavioral science in organizations. Dan has a background in organizational decision making, with a BComm in Decision & Information Systems from McGill University. He has worked on enterprise-level behavioral architecture at TD Securities and BMO Capital Markets, where he advised management on the implementation of systems processing billions of dollars per week. Driven by an appetite for the latest in technology, Dan created a course on business intelligence and lectured at McGill University, and has applied behavioral science to topics such as augmented and virtual reality.
Dr. Sekoul Krastev
Sekoul is a Co-Founder and Managing Director at The Decision Lab. He is a bestselling author of Intention - a book he wrote with Wiley on the mindful application of behavioral science in organizations. A decision scientist with a PhD in Decision Neuroscience from McGill University, Sekoul's work has been featured in peer-reviewed journals and has been presented at conferences around the world. Sekoul previously advised management on innovation and engagement strategy at The Boston Consulting Group as well as on online media strategy at Google. He has a deep interest in the applications of behavioral science to new technology and has published on these topics in places such as the Huffington Post and Strategy & Business.
