Matthew Rabin

Thinker
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A Pioneer of Behavioral Economics

Intro

Matthew Rabin is one of the most important names in behavioral economics. Beginning his academic career in the 1990s, Rabin has consistently been an open advocate for behavioral economics. He understands that traditional economics, whilst having its uses, is still severely limited when it comes to explaining how people actually act instead of how they should act according to rationality.

As a result, Rabin has spent his career trying to better understand economic behavior by researching the psychological causes behind the fact that people veer from making decisions that maximize utility. Thanks to Rabin’s relentless investigation as to why anomalies exist in research based on traditional economics ideologies, he has been able to use psychological phenomena to address the fact that these anomalies are not just anomalies. He suggests that economists have long made excuses for these anomalies, which he famously termed “explain-away-tions”1 and tries to get to the bottom of real-life human behavior. His charisma and dedication to the field have enabled behavioral economics to gain credence and popularity.

Many young economists have been worried that studying these topics is a risky career path; they now have recognition that behavioral economics is no longer considered radical


– Richard Thaler discussing Matthew Rabin’s influence in popularizing behavioral economics and incorporating it into mainstream theory, in The New York Times.2

About the Authors

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Dan Pilat

Dan is a Co-Founder and Managing Director at The Decision Lab. He is a bestselling author of Intention - a book he wrote with Wiley on the mindful application of behavioral science in organizations. Dan has a background in organizational decision making, with a BComm in Decision & Information Systems from McGill University. He has worked on enterprise-level behavioral architecture at TD Securities and BMO Capital Markets, where he advised management on the implementation of systems processing billions of dollars per week. Driven by an appetite for the latest in technology, Dan created a course on business intelligence and lectured at McGill University, and has applied behavioral science to topics such as augmented and virtual reality.

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Dr. Sekoul Krastev

Sekoul is a Co-Founder and Managing Director at The Decision Lab. He is a bestselling author of Intention - a book he wrote with Wiley on the mindful application of behavioral science in organizations. A decision scientist with a PhD in Decision Neuroscience from McGill University, Sekoul's work has been featured in peer-reviewed journals and has been presented at conferences around the world. Sekoul previously advised management on innovation and engagement strategy at The Boston Consulting Group as well as on online media strategy at Google. He has a deep interest in the applications of behavioral science to new technology and has published on these topics in places such as the Huffington Post and Strategy & Business.

About us

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I was blown away with their application and translation of behavioral science into practice. They took a very complex ecosystem and created a series of interventions using an innovative mix of the latest research and creative client co-creation. I was so impressed at the final product they created, which was hugely comprehensive despite the large scope of the client being of the world's most far-reaching and best known consumer brands. I'm excited to see what we can create together in the future.

Heather McKee

BEHAVIORAL SCIENTIST

GLOBAL COFFEEHOUSE CHAIN PROJECT

OUR CLIENT SUCCESS

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Annual Revenue Increase

By launching a behavioral science practice at the core of the organization, we helped one of the largest insurers in North America realize $30M increase in annual revenue.

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Increase in Monthly Users

By redesigning North America's first national digital platform for mental health, we achieved a 52% lift in monthly users and an 83% improvement on clinical assessment.

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Reduction In Design Time

By designing a new process and getting buy-in from the C-Suite team, we helped one of the largest smartphone manufacturers in the world reduce software design time by 75%.

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Reduction in Client Drop-Off

By implementing targeted nudges based on proactive interventions, we reduced drop-off rates for 450,000 clients belonging to USA's oldest debt consolidation organizations by 46%

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