CBT Apps

The Basic Idea

Cognitive Behavioral Therapy, or CBT, is a therapeutic treatment built on three main ideas: 

  • 1) cognitive activity influences behavior
  • 2) cognitive activity can be monitored and changed
  • 3) behavioral change can be achieved by facilitating cognitive change1

CBT can help with PTSD, OCD, and anxiety disorders.2 It’s an effective way to address a variety of mental health issues - potentially even more effective than medication or other forms of therapy.3

Through exercises agreed upon by the patient and their practitioner, CBT stresses helping people become their own therapists by developing an array of coping skills to use when symptoms arise.3

Self-guided CBT, available through apps or online, is a viable and effective alternative to traditional in-person CBT.  Digital CBT takes advantage of our increasing inclination to search out health information on personal devices.4

Internet-based CBT, or iCBT, is as effective as in-person sessions if the therapist guides the curriculum.5 However, self-guided interventions are not as effective as guided programs. 6–8 As of 2017, there were an estimated 10,000 mental health apps on the market.9

About us

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I was blown away with their application and translation of behavioral science into practice. They took a very complex ecosystem and created a series of interventions using an innovative mix of the latest research and creative client co-creation. I was so impressed at the final product they created, which was hugely comprehensive despite the large scope of the client being of the world's most far-reaching and best known consumer brands. I'm excited to see what we can create together in the future.

Heather McKee

BEHAVIORAL SCIENTIST

GLOBAL COFFEEHOUSE CHAIN PROJECT

OUR CLIENT SUCCESS

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Annual Revenue Increase

By launching a behavioral science practice at the core of the organization, we helped one of the largest insurers in North America realize $30M increase in annual revenue.

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Increase in Monthly Users

By redesigning North America's first national digital platform for mental health, we achieved a 52% lift in monthly users and an 83% improvement on clinical assessment.

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Reduction In Design Time

By designing a new process and getting buy-in from the C-Suite team, we helped one of the largest smartphone manufacturers in the world reduce software design time by 75%.

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Reduction in Client Drop-Off

By implementing targeted nudges based on proactive interventions, we reduced drop-off rates for 450,000 clients belonging to USA's oldest debt consolidation organizations by 46%

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