Reinforcement Theory

What is Reinforcement Theory?

Reinforcement theory is a key principle in behaviorism and is tied to B.F. Skinner’s operant conditioning. This theory states that a behavior can be encouraged or discouraged by the consequences that follow it. For example, If we want to increase a certain behavior we would reinforce it through offering rewards.

The Basic Idea

Do you remember back in elementary school, when you received stickers and smiley faces on your worksheets? Or maybe you were occasionally chosen for class monitor. It always made you feel a warm glow, like you were doing something right. On the other hand, the feeling of receiving a timeout or missing recess was dreadful.

These various rewards and punishments are all examples of reinforcement theory at work. Though we can remember examples all the way back from elementary school, reinforcement theory  still influences our lives every day.

Put simply, reinforcement theory suggests that a behavior can be strengthened when good events follow it, and reduced when undesirable events follow it. It relies on the idea that behavior is influenced by its consequences. For instance, when action A results in a desirable outcome, one is more likely to do action A; when action B results in an unpleasant outcome, one is less likely to do action B. You’re more likely to study for your spelling test after getting your teacher’s praise; you’re less likely to pull your friend’s hair after getting a stern lecture.

Reinforcement theory is a framework, also known as operant conditioning, detailed in the chart below:

The image is a flowchart explaining Operant Conditioning, showing how behavior is influenced by reinforcement (positive or negative) and punishment (positive or negative), with examples like giving a treat for good behavior or using punishment to decrease unwanted behavior. It also includes definitions for key terms like positive, negative, reinforcement, punishment, escape, and avoidance.

Reinforcement aims to encourage a behavior, whereas punishment aims to reduce a behavior. Both reinforcement and punishment can be positive or negative. A positive stimulus entails adding desirable effects, while negative entails removing undesirable effects of a behavior.

I think, as much as people moan at things like award ceremonies, it gives people role models. It provides real positive reinforcement that you can be who you are and still massively achieve.


– Jack Monroe

About the Authors

Oorja Majgaonkar

Oorja Majgaonkar

Oorja is a former content creator with a passion for behavioral science. She previously created content for The Decision Lab, and her insights continue to be valuable to our readers.

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Sarah Chudleigh

Sarah Chudleigh is passionate about the accessible distribution of academic research. She has had the opportunity to practice this as an organizer of TEDx conferences, editor-in-chief of her undergraduate academic journal, and lead editor at the LSE Social Policy Blog. Sarah gained a deep appreciation for interdisciplinary research during her liberal arts degree at Quest University Canada, where she specialized in political decision-making. Her current graduate research at the London School of Economics and Political Science examines the impact of national values on motivations to privately sponsor refugees, a continuation of her interest in political analysis, identity, and migration policy. On weekends, you can find Sarah gardening at her local urban farm.

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