Competence

The Basic Idea

When you seek out a professional—whether it be a doctor, a lawyer, or a tutor—you trust that the individual has the necessary skills and knowledge to help you. Oftentimes, individuals have credentials, like university degrees, that give them credibility and reassure you they have the adequate capabilities to get the job done. Although the degree doesn’t give you evidence based on experience in their role, it provides you with a sense of comfort that someone at least has the basic abilities to perform their work.

When someone does have the attributes and expertise to perform a task or embody a role, we say they are competent. Competence can be defined as the knowledge, skills, attitudes, values, and judgment needed to perform the work of a particular profession.1 Competence, or at least the perception of competence, is crucial for experts in any field, as without it, others will not trust them to perform their job effectively. We must believe our politicians, psychologists, and scientists are all competent at what they do, and thus, that we should listen to their advice.

What makes an individual competent varies from field to field, and even from individual to individual. If you were asked what makes a good doctor, you might have a different answer than your friend. The things you list—perhaps empathy, knowledge, and good bedside manner—are the characteristics you personally believe make a competent doctor.

Our competence to excel in life depends on our ability to do what we can do.


– Chief Executive Officer of The WhistleMag, Sijin BT2

About the Author

Emilie Rose Jones

Emilie Rose Jones

Emilie currently works in Marketing & Communications for a non-profit organization based in Toronto, Ontario. She completed her Masters of English Literature at UBC in 2021, where she focused on Indigenous and Canadian Literature. Emilie has a passion for writing and behavioural psychology and is always looking for opportunities to make knowledge more accessible. 

About us

We are the leading applied research & innovation consultancy

Our insights are leveraged by the most ambitious organizations

Image

I was blown away with their application and translation of behavioral science into practice. They took a very complex ecosystem and created a series of interventions using an innovative mix of the latest research and creative client co-creation. I was so impressed at the final product they created, which was hugely comprehensive despite the large scope of the client being of the world's most far-reaching and best known consumer brands. I'm excited to see what we can create together in the future.

Heather McKee

BEHAVIORAL SCIENTIST

GLOBAL COFFEEHOUSE CHAIN PROJECT

OUR CLIENT SUCCESS

$0M

Annual Revenue Increase

By launching a behavioral science practice at the core of the organization, we helped one of the largest insurers in North America realize $30M increase in annual revenue.

0%

Increase in Monthly Users

By redesigning North America's first national digital platform for mental health, we achieved a 52% lift in monthly users and an 83% improvement on clinical assessment.

0%

Reduction In Design Time

By designing a new process and getting buy-in from the C-Suite team, we helped one of the largest smartphone manufacturers in the world reduce software design time by 75%.

0%

Reduction in Client Drop-Off

By implementing targeted nudges based on proactive interventions, we reduced drop-off rates for 450,000 clients belonging to USA's oldest debt consolidation organizations by 46%

Read Next

Notes illustration

Eager to learn about how behavioral science can help your organization?