Behavioral Design: Aesthetic and Minimalist Design
What are Nielsen’s 10 Usability Heuristics? After analysing usability research, UX expert Jakob Nielsen created suggestions for user interface design that increase product usability and user experience.
The Usability Heuristics use high-level principles to identify usability issues in a design. They’re timeless, even in an ever-changing digital context, as they can be applied across any interface or design style. Nielsen's standards have become a cornerstone of UX and UI design, introduced early in design education and repeatedly revisited throughout a designer's career.
The Basic Idea
Balancing minimalism and aesthetics in any system or product design requires a reduction of all its visible elements to only what’s functionally and aesthetically necessary. Designers incorporate the principles of human visual perception in the concept to create a harmonious, logically-connected information flow that users can follow intuitively to accomplish their objectives.
Our increasing bias toward simplicity and away from uncertainty is the key driver of aesthetic and minimalist design for many day-to-day applications like architecture, consumer tech products, e-commerce, and e-learning.
