Selling insurance as an add on
Intervention · Financial Products
Can insurance be an add-on?
Intervention Description
Researchers examined the effect of the structure of purchasing insurance (on its own or as an add-on) on the choices people eventually purchased. They found that in addition to the add-on structure, other factors made it less likely for consumers to search for better deals. Among these factors were increased complexity, reduced transparency, barriers, monthly prices (which appear lower than a total).
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