Behavioral science is augmenting the innovation process at every step in the idea lifecycle, from inception through to product design and launch. With a focus on human psychology and actual behaviors, our approach harnesses scientific insights to create highly-attractive and highly-effective products and services.
When bringing a new idea to market, how do you choose the right approach? Do you ask your senior management and fellow employees for their opinions?
With a retail apocalypse, low unemployment, and automation at our heels, leaders are worried. Companies turn to innovation, hoping to disrupt before they become disrupted. This all sounds good. But what do companies really do?
Projects almost never go according to plan, and cognitive bias is often to blame. Agile management provides a strategy to stack on track.
Nudging Democratized is written for management professionals and scientists to feed their thinking and discussions about implementing behavioral science initiatives (which includes behavioral economics and finance) in business settings.
See how we’re using evidence-based techniques to augment complementary approaches like design thinking and user experience design, and helping organizations to de-risk their innovation strategies and investments.
Build an in-house behavioral science practice with the right team, processes and strategy that can serve as a hub between scientific insights and organizational objectives
Complement and augment existing philosophies such as agile and design thinking by infusing them with a more evidence-based approach in order to expand design opportunities
Use behavioral insights to inform a more empathetic approach to service design and delivery that goes beyond the customer perspective and factors in the people working behind the scenes
If you'd like to explore how behavioral science can be used in your organization, why not send us a collaboration request?
