Innovation & Design

We use behavioral science to inform the creative design process while keeping people at the forefront.

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Why tech products should be designed alongside psychologists

Technology has a proven impact on how we think and feel. But few tech companies have integrated behavioral science into product development.

Recent Posts

Featured Capabilities

See how we’re using evidence-based techniques to augment complementary approaches like design thinking and user experience design, and helping organizations to de-risk their innovation strategies and investments.

Capability

Launching a Nudge Unit

Build an in-house behavioral science practice with the right team, processes and strategy that can serve as a hub between scientific insights and organizational objectives

Capability

Behavioral Design

Complement and augment existing philosophies such as agile and design thinking by infusing them with a more evidence-based approach in order to expand design opportunities

Capability

Service Blueprinting

Use behavioral insights to inform a more empathetic approach to service design and delivery that goes beyond the customer perspective and factors in the people working behind the scenes

Some of the companies that use our insights

Apple
BCG Digital Ventures
Ideo Org
Samsung
Blizzard entertainment

Success Stories

See all success stories

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If you'd like to explore how behavioral science can be used in your organization, why not send us a collaboration request?

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Eager to learn about how behavioral science can help your organization?