Intro
Olivier Sibony is an expert strategic thinker, a well-known writer, a keynote speaker and a consultant whose insights have helped people improve the quality of their decision-making skills. The French strategy specialist has dedicated his career to coming up with practical tools and solutions to help people make the best decisions possible, which he communicates in various books, lectures and academic papers. By helping powerful business people and managers realize the cognitive biases and thinking traps that we are all susceptible to, Sibony has placed himself as a master of behavioral science who is able to give advice on when to trust our instincts and when we need to resist them.
He is particularly interested in uncovering the heuristics involved in real-life management, which, unlike the textbooks students read, involve complex, uncertain and ambiguous situations. Wanting to better capture the real-life circumstances under which people make decisions, his ideas emphasize the need for individuals to gain behavioral science knowledge alongside industry-specific knowledge.
A wise leader, therefore, does not see herself as someone who simply makes sound decisions; because she realizes she can never, on her own, be an optimal decision maker, she views herself as a decision architect in charge of designing her organization’s decision-making process.
– Olivier Sibony, in his book You’re About to Make a Terrible Mistake: How Biases Distort Decision-Making and What You Can Do to Fight Them 1





















