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Case Studies

A look at some of our most impactful work

Three employees working at their own computers in a naturally lit open office

AI Adoption & Transformation

Increasing AI adoption across a Fortune 500 workforce

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Digital Wellness Platform

Building the behavioral engine inside a digital wellness platform serving 25 million members

Applied AI & Machine Learning

Three employees working at their own computers in a naturally lit open office

Fortune 500 HR Technology Company

Increasing AI adoption across a Fortune 500 workforce

AI Adoption & Transformation

Leading Online Learning Platform

Keeping students learning in the age of AI through behavioral segmentation

AI Adoption & Transformation

A woman sitting on a couch browsing a visual feed on her smartphone

Understanding how shoppers decide on Pinterest by simulating the entire purchase journey

Applied AI & Machine Learning

Woman meditating in peaceful mindfulness pose at sunrise

Global Consumer Electronics Company

Reducing product feature design time using simulation-first validation

Applied AI & Machine Learning

Two individuals are lying on a green outdoor surface, smiling and enjoying the sun while wearing light-colored clothing.

Kids Help Phone

Digitizing Stepped Care to Build a Best-in-Class Youth Mental Health Platform

Behavioral Product Design

Stacks of old, worn books piled horizontally, their spines showing signs of age, placed closely together in a dimly lit space, suggesting an old library or a study.

Unlocking Educational Outcomes with Behavioral Insights

Policy & Social Impact

A pattern of anatomical hearts on a blue background.

Supporting Efficient & Effective Governance of Organ Donation Across Canada

Policy & Social Impact

People sitting, reading, and writing in a large auditorium with wooden seats, viewed from above. Some seats have open notepads and cups on their small built-in desks.

Revolutionizing Mental Health on Campus

Behavioral Product Design

Two women at a table; one providing nutritional education

Fostering Stronger Relationships Between Nutritionists and their Patients

Research & Experimentation

A woman wears a baby on her back while tending to crops in a lush, semi-cleared field with palm trees in the background.

Conducting an On-the-Ground Behavioral Diagnostic to Increase Clean Cookstove Adoption

Policy & Social Impact

A person holding a calculator, surrounded by tax forms and documents on a light-colored wooden floor. Text includes "Tax Withholding and Estimated Tax For use in 2019."

American Financial Solutions

Preventing debt repayment dropouts using predictive modeling

Applied AI & Machine Learning

A man presents at a conference table with laptops, gift bags, and attendees focused in a modern office with shelves and a large window.

The Skoll Foundation

Debiasing Social Impact Investments with Custom Psychometrics

Applied AI & Machine Learning

A screen from the COVI app, on top of a colorful background.

Changing how billions of phones communicate risk

Behavioral Product Design

Stacks of yellow coins on top of a blue background.

Ontario Securities Commission

Protecting Canadian Investors From Fraud

Policy & Social Impact

A person holding a credit card and a smartphone, making an online transaction at a desk with a laptop, in a modern indoor office setting.

Improving Millennials’ Financial Inclusion with Behavioral Product Design

Behavioral Product Design

Two older adults smiling and standing in a field of flowers.

Protecting Older Investors From Financial Fraud

Research & Experimentation

A stack of books in a classroom

Giving California School Districts the Tools to Transform Their Students’ Learning

Policy & Social Impact

Rows of empty wooden desks face a green chalkboard in a well-lit classroom with wood-paneled walls.

Closing the Diversity Gap Between Teachers and their Students

Policy & Social Impact

Neon signs that read "waiting, waiting, waiting, waiting..."

Made Music Studio

Making waits feel shorter using sound

Research & Experimentation

A long-exposure photo of a motor vehicle driving at night.

Sport Vehicle Manufacturer (II)

Building a Custom Tool to Enable Data-Driven Decision-Making at a Global Innovation Leader

AI Adoption & Transformation

Two American flags hanging outside Union Station in Washington, D.C.

International Law Firm

Removing Barriers to Disability Insurance in America

Policy & Social Impact

A man standing by a Skidoo, on top of a hill overlooking a valley. It’s winter.

Sport Vehicle Manufacturer

Helping an Industry Leader Embrace Data and Supercharge Their Sales Decision-making

AI Adoption & Transformation

The Piazza di Trevi in Rome

Rome - Participatory Budgeting

Developing a Messaging Strategy to Help the City of Rome Engage Their Citizens

Policy & Social Impact

A person is driving a car at dusk, with one hand on the steering wheel, wearing a wristwatch, illuminated dashboard, and blurred city lights visible outside the windshield.

Major Ride-Sharing Company

Rebuilding ridesharing platform safety across the globe

Research & Experimentation

Six pink felt hearts lie scattered on a smooth, light-pink background, creating a simple yet charming design.

MyHeart Counts Canada

Designing a Cutting-Edge Health App to Get Canadians Moving

Behavioral Product Design

Two hands forming a heart shape on a purple gradient background

A Roadmap for More Equitable, Human-Centered Healthcare Research

Research & Experimentation

Canadian Cancer Society

Helping smokers quit for good using machine learning

Applied AI & Machine Learning

A blue plate holds a colorful salad with eggs, avocado, and vegetables; placed on a rustic wooden table with sliced radishes, an avocado half, a boiled egg, and a small bowl of pepper.

Using Behavioral Product Design to Fight a Silent Epidemic

Behavioral Product Design

A red bicycle leans against a wooden fence painted with a large red maple leaf in the center, blue panels on the sides, and green plants at the base.

Wellness Together Canada

Building a National Mental Health Platform Through User Research and Behavioral Design

Behavioral Product Design

The image shows three smartphone screens from the "PocketWell" app by Wellness Together Canada. The first screen invites users to sign up, the second displays a mood and self-assessment dashboard, and the third shows wellness trends with a graph. The app uses a calming purple and pastel color scheme.

Applying Cutting-Edge Behavioural Product Design to Create a Wellness App for Millions of Canadians

Behavioral Product Design

An old-fashioned yellow car parked in a street in Rome

The City of Rome (I)

Leveraging Behavioral Science to Help the City of Rome Introduce New Climate Legislation

Policy & Social Impact

Building a Behavioral Framework to Increase the Policy Impact of Big Data

Policy & Social Impact

An airplane flies upward, viewed from below, in a slightly cloudy sky with light blue hues.

Reducing On-Flight Littering and Boosting Customer Satisfaction

Research & Experimentation

Reducing stress-driven money mistakes using large-scale consumer experiments

Research & Experimentation

Child writes intently on paper at a table in a bright room, surrounded by other children engaged in similar activities.

Increasing Adoption of High-quality Curricula With Predictive Behavioral Intervention

Policy & Social Impact

A large, historical building with columns and arched windows, titled "National Research Laboratories," stands amidst a well-maintained lawn and walkway, with people and a bicycle in the foreground.

Supporting Strategic Investment with Behavioral Analysis and Preference Modelling

Applied AI & Machine Learning

Library with ornate, painted ceilings; wooden floors and shelves lined with old books; a large globe in the center; statues and reading benches along the walls.

Building a Knowledge-Sharing Framework Based on Behavioral Evidence

Policy & Social Impact

People conversing and eating in a modern office lounge with a brick wall and industrial decor; two individuals sit on a couch in the foreground while a group stands at a kitchen counter in the background.

Improving Employee Engagement Using AI & Cognitive Behavioral Therapy

Applied AI & Machine Learning

Curved glass windows reflecting the sky and surrounding skyscrapers create a sleek, modern facade on a multi-story building in an urban environment.

Top Canadian Insurer

Recovering $35 million in lost sales for a top Canadian insurer

Applied AI & Machine Learning

fieldwork photo Distell

Mitigating Binge Drinking Through Sustainable Habit Change

Behavioral Product Design

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