big problems index the decision lab

Big Problems

A definitive guide to foundational concepts in decision-making to help you understand the research and turn it into impact.

About TDL

Big Problems

Big Problems is TDL’s guide to the challenges shaping our world today. Discover how behavioral science helps tackle issues in health, environment, business, and society.

Big Problem

Remodeling Food Supply Chains for Sustainability

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Big Problem

Reducing In-Flight Waste

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Big Problem

Encouraging Hygiene Habits in Children

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Big Problem

Enhancing Sleep Apnea Treatment

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Big Problem

Transforming Pet Care Using AI

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Changing Perceptions on Obesity and Behavior

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Changing Travel Habits with Incentives

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Big Problem

Reducing Cigarette Littering

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Introducing Climate Legislation Support

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Supporting Student Postsecondary Success

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Motivating Urban Tree Planting

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Big Problem

Shortening Airline Boarding Processes

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Building Better Booking Systems

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Engaging Parents in Early Literacy Programs

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Safeguarding Seniors from Financial Fraud

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Increasing Child Vaccination Rates

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Improving Fraud Alert Engagement

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Motivating Sustainable Behaviors in Businesses

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Increasing Public Swimming Participation

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Personalizing Product Recommendations While Protecting Privacy

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Fostering Community Participation in Physical Activity

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Promoting Plant-Based Choices Through Behavioral Design

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Improving Organ Donation Rates Through Behavioral Design

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Big Problem

Optimizing Online Onboarding for Better Retention

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Reducing Online Impulse Buying for Smarter Purchases

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Building Trust on E-Commerce Platforms

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Boosting Eco-Friendly Purchases with Behavioral Design

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Combatting Online Misinformation in Mental Health Content

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Increasing Digital Health Literacy

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Strengthening Therapeutic Relationships

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Big Problem

Improving Well-Being Apps

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Driving Urban Forestry Innovation

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