When 9 out of 10 of the world's population is underrepresented in behavioral science, are we truly grasping human behavior or just a narrow slice of it? This article delves into the overreliance on WEIRD populations in behavioral science, exploring actionable steps toward a more inclusive approach to understanding human behavior.
Though the prospect of moral certainty may seem appealing, ceding ethical decision-making to an algorithm would in reality be both practically dubious and philosophically pointless.
Behavioral science has powerful tools to dismantle colonial structures. But only if researchers resist the temptation to treat decolonization as a synonym for inclusion.
Why strategic judgment (not traditional planning) determines whether transformation succeeds in the AI era.
Are synthetic focus groups a breakthrough or a bias trap? Learn about the promise and pitfalls of using AI simulations to replace traditional consumer research.
Is BNPL training a generation to see debt as a payment format rather than a commitment? Discover the psychological effects of "frictionless" consumer debt.
Behavioral science explains why the motivation of "where there's a will, there's a way" often fails: we get stuck when we lack a path, lack the will, or have too many paths to choose from.
This article will explore the behavioral science behind remote trust, beginning with the visibility bias that drives many return-to-office mandates. We’ll look at how monitoring and control can paradoxically reduce engagement, and walk through key behavioral models that help explain why employees often feel frustrated or disengaged under these policies.
