When 9 out of 10 of the world's population is underrepresented in behavioral science, are we truly grasping human behavior or just a narrow slice of it? This article delves into the overreliance on WEIRD populations in behavioral science, exploring actionable steps toward a more inclusive approach to understanding human behavior.
Subtle sensory cues, from packaging weight to product color, can make sustainable choices feel desirable rather than like a compromise and nudge consumers toward greener behavior without guilt or friction.
The behavioral science behind gamifying communication, conflict resolution, and leadership
Content that is true but misleading could be just as harmful as outright falsehoods
Our mental shortcuts can lead us astray when we’re presented with true but misleading information.
Treat responsible AI as a product advantage, not red tape. Build safer models, reduce liability, and attract talent that wants to stay.
Why studying the same people leads to blind spots and how culturally diverse insights can drive better products and smarter decisions.
Sustainable products fail when they’re treated as alternatives. Learn how green defaults turn good intentions into real consumer action.
