a yellow dart that has hit the bullseye on a black and white circular dartboard. The dart is lodged in the red center, and the rings on the board are numbered, with the outermost circle displaying the number 10, and the inner circles marked down to the number 9 around the bullseye. The dartboard is mounted on a vertical surface.

This is Personal: The Do's and Don'ts of Personalization in Tech

Personalization is the biggest trend in tech, and an omnipresent force in consumers' lives. But not all personalization is created equal.

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