Insights

Behavioral science explains why the motivation of "where there's a will, there's a way" often fails: we get stuck when we lack a path, lack the will, or have too many paths to choose from.

This article will explore the behavioral science behind remote trust, beginning with the visibility bias that drives many return-to-office mandates. We’ll look at how monitoring and control can paradoxically reduce engagement, and walk through key behavioral models that help explain why employees often feel frustrated or disengaged under these policies.

Why chatbots present hidden dangers for teens, and how to respond

Gamification is a powerful tool. But gamification has a dark side, too. In order to reap the benefits of gamification, it must be used judiciously.

Subtle sensory cues, from packaging weight to product color, can make sustainable choices feel desirable rather than like a compromise and nudge consumers toward greener behavior without guilt or friction.

The behavioral science behind gamifying communication, conflict resolution, and leadership

Content that is true but misleading could be just as harmful as outright falsehoods