Society

Our mental shortcuts can lead us astray when we’re presented with true but misleading information.

Content that is true but misleading could be just as harmful as outright falsehoods

Why studying the same people leads to blind spots and how culturally diverse insights can drive better products and smarter decisions.

Why do people believe elections are rigged? Explore psychology, misinformation, and ways to rebuild democratic trust.

A behavioral science lens on youth mental health: how nudges and EAST can help design support that feels accessible, ethical, and human—with some key caveats.

Does telling a story actually change what people think, feel, or do?

Transformers are making waves in the world of marketing and consumer behavior, exploring the behavioral economics behind how to approach ethical dilemmas with best practices.

What happens when behavioral science meets the real world at scale? This article explores why nudges often falter in complex systems, and how a systems-based approach can lead to deeper, more sustainable change.

Few things captivate Canadians like the BoC rate announcement—shaping housing debates, market fears, and generational divides in homeownership.