Reducing Student Absenteeism

The Big Problem

Imagine walking into a classroom and seeing almost half of the chairs empty. Unfortunately, that’s the daily reality for many teachers. Since the COVID-19 pandemic, chronic absenteeism has become the norm for many students. While it may have been easier to explain absenteeism during and immediately after the pandemic, the fact that it remains a persistent issue signals the need for urgent intervention.

When students spend insufficient time in the classroom, their academic achievement, graduation rates, and prosperity for the future face a sharp decline. While schools often focus on improving curriculum and technology to improve test scores, many students simply aren’t present enough for those interventions to matter. As absenteeism is an early risk factor for mental health, financial, and academic challenges, finding ways to get students back into the classroom is imperative for their future success.1 

About the Author

Emilie Rose Jones

Emilie Rose Jones

Emilie currently works in Marketing & Communications for a non-profit organization based in Toronto, Ontario. She completed her Masters of English Literature at UBC in 2021, where she focused on Indigenous and Canadian Literature. Emilie has a passion for writing and behavioural psychology and is always looking for opportunities to make knowledge more accessible. 

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I was blown away with their application and translation of behavioral science into practice. They took a very complex ecosystem and created a series of interventions using an innovative mix of the latest research and creative client co-creation. I was so impressed at the final product they created, which was hugely comprehensive despite the large scope of the client being of the world's most far-reaching and best known consumer brands. I'm excited to see what we can create together in the future.

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Reduction in Client Drop-Off

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