Winston Churchill
The Courage to Decide
Intro
From a young age, Winston Churchill was an independent thinker. As an excellent communicator, a bold risk-taker, and an opportunist, Winston Churchill is thought to be one of the most important Prime Ministers of the United Kingdom, and a leading force in the Allied victory in World War II. Churchill’s ability to make bold decisions and learn from his failures is a large part of what sets him apart as a historic leader. As Prime Minister, he understood the need to make forthright decisions that would not sit well with everyone but that he could predict would do the best for his country, and ultimately, the world. For this reason, Winston Churchill was a brave model of decision making.
I never worry about action, but only about inaction.
– Winston Churchill
About the Authors
Dan Pilat
Dan is a Co-Founder and Managing Director at The Decision Lab. He is a bestselling author of Intention - a book he wrote with Wiley on the mindful application of behavioral science in organizations. Dan has a background in organizational decision making, with a BComm in Decision & Information Systems from McGill University. He has worked on enterprise-level behavioral architecture at TD Securities and BMO Capital Markets, where he advised management on the implementation of systems processing billions of dollars per week. Driven by an appetite for the latest in technology, Dan created a course on business intelligence and lectured at McGill University, and has applied behavioral science to topics such as augmented and virtual reality.
Dr. Sekoul Krastev
Dr. Sekoul Krastev is a decision scientist and Co-Founder of The Decision Lab, one of the world's leading behavioral science consultancies. His team works with large organizations—Fortune 500 companies, governments, foundations and supernationals—to apply behavioral science and decision theory for social good. He holds a PhD in neuroscience from McGill University and is currently a visiting scholar at NYU. His work has been featured in academic journals as well as in The New York Times, Forbes, and Bloomberg. He is also the author of Intention (Wiley, 2024), a bestselling book on the science of human agency. Before founding The Decision Lab, he worked at the Boston Consulting Group and Google.
