The Basic Idea
Social connection is a basic human need; our sense of wellbeing is improved when we have people to lean on in times of hardship. Group identification - also known as group identity, in-group identity and intragroup identification - is defined as individuals’ collective awareness of the social distinction of their group.7 Critically, it is conceptually different from social identity, and cohesion. Group identification has many implications on the individual level and has been linked to increased self-esteem and life satisfaction.
A tribe is a group of people connected to one another, connected to a leader, and connected to an idea. For millions of years, human beings have been part of one tribe or another. A group needs only two things to be a tribe: a shared interest and a way to communicate.
– Seth Godin, Tribes: We Need You to Lead Us
