Friendship Group

The Basic Idea

When people hear of an “intimate relationship,” they likely think of a romantic one. However, friendships are another form of intimate relationships that have profound influence on our identities, well-being, and decisions.1 Friendships are built on the same building blocks as romances: respect, trust, reciprocity, and social support. Their presence, especially when we’re younger, can shape our life experiences.

But how exactly do friendships form? How do we choose the people with whom we’ll spend so much of our lives, and what predicts whether our friendships will last or not? Do all friendships form similarly? What happens if we don’t have stable friendships? Given their profound influence, there is no shortage of research on these relationships.

Find a group of people who challenge and inspire you; spend a lot of time with them, and it will change your life.


– Amy Poehler, writer and producer, in her graduation speech to Harvard University’s class of 2011

About us

We are the leading applied research & innovation consultancy

Our insights are leveraged by the most ambitious organizations

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I was blown away with their application and translation of behavioral science into practice. They took a very complex ecosystem and created a series of interventions using an innovative mix of the latest research and creative client co-creation. I was so impressed at the final product they created, which was hugely comprehensive despite the large scope of the client being of the world's most far-reaching and best known consumer brands. I'm excited to see what we can create together in the future.

Heather McKee

BEHAVIORAL SCIENTIST

GLOBAL COFFEEHOUSE CHAIN PROJECT

OUR CLIENT SUCCESS

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Annual Revenue Increase

By launching a behavioral science practice at the core of the organization, we helped one of the largest insurers in North America realize $30M increase in annual revenue.

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Increase in Monthly Users

By redesigning North America's first national digital platform for mental health, we achieved a 52% lift in monthly users and an 83% improvement on clinical assessment.

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Reduction In Design Time

By designing a new process and getting buy-in from the C-Suite team, we helped one of the largest smartphone manufacturers in the world reduce software design time by 75%.

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Reduction in Client Drop-Off

By implementing targeted nudges based on proactive interventions, we reduced drop-off rates for 450,000 clients belonging to USA's oldest debt consolidation organizations by 46%

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