Laptop on grass with three people; two hands are passing a red pencil while a woman sits cross-legged, smiling. Nearby, a tablet and notebook lie on the ground amid a green, outdoor setting.

Can Borrowing Bring Us Together?

Foreword

At TDL, our role is to translate science. This article is part of a series on cutting edge research that has the potential to create positive social impact. While the research is inherently specific, we believe that the insights gleaned from each piece in this series are relevant to behavioral science practitioners in many different fields. As a socially conscious applied research firm, we are always looking for ways to translate science into impact. If you would like to chat with us about a potential collaboration, feel free to contact us.

Introduction

Lending among friends is a quotidian activity that many of us do from day to day without thinking. However, borrowing has consequences beyond the financial realm alone. Our relationships are affected by these financial ties, often in ways that we might not expect.

Dr. Laura Straeter and Jessica Exton, two behavioral scientists at ING, a Dutch bank have taken a closer look at this perplexing everyday occurence. Their research studies the interlocking factors that influence friendship and finance, which touches on several key areas of interest for The Decision Lab.

We reached out to Laura and Jessica to discuss their work on this study as well as the future direction of research involving applied behavioral science and finance.

To read more about the study, check out the Behavioural Economics Guide (page 96).

About the Authors

Laura Straeter

Laura Straeter

ING

Laura Straeter is a behavioural scientist at ING. She joined ING in 2018 and has expertise in psychology and consumer behaviour. Laura holds a PhD in consumer research and marketing from the Rotterdam School of Management, Erasmus University and has a background both in marketing and economic psychology. Laura has previously lectured at Maastricht University School of Business and Economics at the graduate and undergraduate level.

A woman standing and smiling while wearing a black dress in a modern office with neutral-colored furniture and artwork on the walls.

Jessica Exton

University of Amsterdam

Jessica Exton is a behavioural scientist with cross-sector management consulting experience. She joined ING’s International Consumer Economics team in 2018 and holds a master's degree in behavioural economics from the University of Amsterdam. Jess manages the ING International Survey, one of Europe’s largest and longest-running surveys on financial decision making and delivers insights from behavioural science to ING's retail business.

A young man, wearing a dark coat and gray shirt, smiles while leaning against a white wall in a brightly lit room.

Nathan Collett

Senior Editor

Nathan Collett studies decision-making and philosophy at McGill University. Experiences that inform his interdisciplinary mindset include a fellowship in the Research Group on Constitutional Studies, research at the Montreal Neurological Institute, a Harvard University architecture program, a fascination with modern physics, and several years as a technical director, program coordinator, and counselor at a youth-run summer camp on Gabriola Island. An upcoming academic project will focus on the political and philosophical consequences of emerging findings in behavioral science. He grew up in British Columbia, spending roughly equal time reading and exploring the outdoors, which ensured a lasting appreciation for nature. He prioritizes creativity, inclusion, sustainability, and integrity in all of his work.

About us

We are the leading applied research & innovation consultancy

Our insights are leveraged by the most ambitious organizations

Image

I was blown away with their application and translation of behavioral science into practice. They took a very complex ecosystem and created a series of interventions using an innovative mix of the latest research and creative client co-creation. I was so impressed at the final product they created, which was hugely comprehensive despite the large scope of the client being of the world's most far-reaching and best known consumer brands. I'm excited to see what we can create together in the future.

Heather McKee

BEHAVIORAL SCIENTIST

GLOBAL COFFEEHOUSE CHAIN PROJECT

OUR CLIENT SUCCESS

$0M

Annual Revenue Increase

By launching a behavioral science practice at the core of the organization, we helped one of the largest insurers in North America realize $30M increase in annual revenue.

0%

Increase in Monthly Users

By redesigning North America's first national digital platform for mental health, we achieved a 52% lift in monthly users and an 83% improvement on clinical assessment.

0%

Reduction In Design Time

By designing a new process and getting buy-in from the C-Suite team, we helped one of the largest smartphone manufacturers in the world reduce software design time by 75%.

0%

Reduction in Client Drop-Off

By implementing targeted nudges based on proactive interventions, we reduced drop-off rates for 450,000 clients belonging to USA's oldest debt consolidation organizations by 46%

Read Next

A woman with brown hair smiles at the camera, seated indoors with a blurred background featuring a table setting with glasses and a vase.
Podcast

Developing The Global Economy With Behavioral Science: Zeina Afif

We are joined by Zeina Afif, a senior behavioral scientist at the World Bank's eMBeD unit. We discuss include the use of behavioral science to promote economic development, the evolution of behavioral science at the World Bank, and the need for empathy when designing solutions.

A metallic, grid-patterned arrow points downward against a plain, light gray background, with a glowing grid design highlighting the arrow’s structure.
Insight

Combatting Digital Addiction

The Covid-19 pandemic has led to an emphasis on digital communication methods, and for many, a deepening technological addition.

Notes illustration

Eager to learn about how behavioral science can help your organization?