Medication Adherence

The Basic Idea

In the realm of healthcare, adherence is the collaborative, active, and voluntary engagement of patients with a course of action agreed upon by them and their medical provider, all to produce a positive therapeutic result.1

Medication adherence, then, is the autonomous choice by a patient to stick to a plan of prescription medications created by their doctors. Many factors influence medication adherence, including, but not limited to:

  • Social support
  • High costs
  • Low health literacy
  • Depression2
  • Level of income and one’s socioeconomic status3–5

Medication nonadherence can be broken down into two groups:

  • Primary nonadherence: The medication isn’t filled by the pharmacy or picked up by the patient
  • Secondary nonadherence: A patient, over time, starts to miss doses, prematurely stops the therapeutic course of action, or takes incorrect doses.6

The consequences of not following a medication regimen can be immense and lead to poor health outcomes like high patient morbidity or mortality.2 In addition to consequences to one’s health, medication nonadherence has significant public costs: in 2014, the Centers for Disease Control and Prevention (CDC) calculated that medication nonadherence among those with chronic diseases costs $300 billion USD each year in avoidable costs.7

At a more macro level, nonadherence also results in higher costs for individuals. For example, those with cardiac disease who stick to their therapeutic strategies spend on average $8,881 less for medical needs per year than their non-adhering counterparts.5

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I was blown away with their application and translation of behavioral science into practice. They took a very complex ecosystem and created a series of interventions using an innovative mix of the latest research and creative client co-creation. I was so impressed at the final product they created, which was hugely comprehensive despite the large scope of the client being of the world's most far-reaching and best known consumer brands. I'm excited to see what we can create together in the future.

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