The Beginner’s Mind

The Basic Idea

Have you ever noticed how the world was filled with wonder and endless possibilities in your childhood memories? But somehow, the same world doesn’t seem as limitless as an adult.

As kids, we approach life full of awe, as if every person, place, and thing we discover is magical and novel. But as we grow older and indulge in the mass array of perspectives and preconceived notions about the world, our outlook starts to sour, and it gets harder to feel that child-like sense of amazement.

The world we inhabit today is filled to the brim with opinions, informing our outlook on new subjects and ideas. This can be of great benefit: having a wealth of information available at our fingertips through search-engine data, countless media outlets, and constant social media has kept the average person more informed than ever. But this very same ‘expertness’ makes it exceedingly difficult to cultivate an unbiased perception in new interactions.

A concept that can help us return to an open state of mind is Beginner’s Mind: a Zen teaching used by many to remedy habits that reinforce limiting biases, and the kind of mindset we have as children.

This state of mind is characterized by an attitude of openness and eagerness, in which a lack of preconceptions allows a person to see everything as though it is for the first time.

Illustration of a man holding a sheet of paper with Chinese characters

In the beginner’s mind there are many possibilities, but in the expert’s there are few.


– Shunryu Suzuki, in his classic bookZen Mind, Beginner’s Mind1

About us

We are the leading applied research & innovation consultancy

Our insights are leveraged by the most ambitious organizations

Image

I was blown away with their application and translation of behavioral science into practice. They took a very complex ecosystem and created a series of interventions using an innovative mix of the latest research and creative client co-creation. I was so impressed at the final product they created, which was hugely comprehensive despite the large scope of the client being of the world's most far-reaching and best known consumer brands. I'm excited to see what we can create together in the future.

Heather McKee

BEHAVIORAL SCIENTIST

GLOBAL COFFEEHOUSE CHAIN PROJECT

OUR CLIENT SUCCESS

$0M

Annual Revenue Increase

By launching a behavioral science practice at the core of the organization, we helped one of the largest insurers in North America realize $30M increase in annual revenue.

0%

Increase in Monthly Users

By redesigning North America's first national digital platform for mental health, we achieved a 52% lift in monthly users and an 83% improvement on clinical assessment.

0%

Reduction In Design Time

By designing a new process and getting buy-in from the C-Suite team, we helped one of the largest smartphone manufacturers in the world reduce software design time by 75%.

0%

Reduction in Client Drop-Off

By implementing targeted nudges based on proactive interventions, we reduced drop-off rates for 450,000 clients belonging to USA's oldest debt consolidation organizations by 46%

Read Next

Notes illustration

Eager to learn about how behavioral science can help your organization?