Expert Power

The Basic Idea

Why are experts able to easily influence others in their field of study or workplace?

Think of how our mathematics professor influences the way we approach specific problems. When the professor shows us their preferred method, we adopt and follow the steps without a second thought. In the workplace, we find ourselves intuitively following the instructions of our managers, who have presumably climbed the ranks due to their superior knowledge.

Our professors’ and managers’ expertise enables them to exert expert power: a social power that refers to an individual’s ability to influence people, as a result of the influencer being perceived by others to be a highly skilled expert. Expertise can be demonstrated by superior credentials, reputation, experience, niche skills, or a higher level of knowledge.1

Expertise does not have to be genuine for one to use expert power. As long as others perceive an individual to be an expert, the influencer can benefit from others believing they are experts.

We tend to listen, trust, and respect the opinions of individuals with expert power. They are perceived to have valuable ideas and effective leadership skills, enabling them to exert their influence on others.2

An expert is a man who has made all the mistakes that can be made in a very narrow field.


– Niels Bohr, Danish physicist

About the Authors

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Dan Pilat

Dan is a Co-Founder and Managing Director at The Decision Lab. He is a bestselling author of Intention - a book he wrote with Wiley on the mindful application of behavioral science in organizations. Dan has a background in organizational decision making, with a BComm in Decision & Information Systems from McGill University. He has worked on enterprise-level behavioral architecture at TD Securities and BMO Capital Markets, where he advised management on the implementation of systems processing billions of dollars per week. Driven by an appetite for the latest in technology, Dan created a course on business intelligence and lectured at McGill University, and has applied behavioral science to topics such as augmented and virtual reality.

A smiling man stands in an office, wearing a dark blazer and black shirt, with plants and glass-walled rooms in the background.

Dr. Sekoul Krastev

Sekoul is a Co-Founder and Managing Director at The Decision Lab. He is a bestselling author of Intention - a book he wrote with Wiley on the mindful application of behavioral science in organizations. A decision scientist with a PhD in Decision Neuroscience from McGill University, Sekoul's work has been featured in peer-reviewed journals and has been presented at conferences around the world. Sekoul previously advised management on innovation and engagement strategy at The Boston Consulting Group as well as on online media strategy at Google. He has a deep interest in the applications of behavioral science to new technology and has published on these topics in places such as the Huffington Post and Strategy & Business.

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I was blown away with their application and translation of behavioral science into practice. They took a very complex ecosystem and created a series of interventions using an innovative mix of the latest research and creative client co-creation. I was so impressed at the final product they created, which was hugely comprehensive despite the large scope of the client being of the world's most far-reaching and best known consumer brands. I'm excited to see what we can create together in the future.

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