Person video chatting on a laptop, taking notes on a sheet of paper with a pen in a bright, modern room.

Why Quarantine Distorts Our Sense of Time

read time - icon

0 min read

Oct 30, 2020

There is nothing like a pandemic and ensuing quarantine to throw a wrench into our routines and remind us of the many things we used to take for granted. Who ever thought that we would pine for a mask-free trip to the grocery store or a lazy afternoon at the cafe? But perhaps the most jarring change since the emergence of COVID has been the fundamental shift in our experience of time.

Something odd happens to time when the slices of the day—the commute, the office, lunch with the coworkers—bleed into one another, with no change of scene to mark one moment from the next. For many, time begins to distort. It becomes difficult to recall which day of the week it is. Hours seem to snail by, but weeks disappear in the blink of an eye. It is during these experiences—when time drags or dashes—that even the least philosophically minded of us briefly ponder its nature. We wonder what exactly this thing we call “time” is, and why our experience of it seems to be in constant flux.

It turns out that thinkers have been posing these questions for millennia, and they are not exactly a piece of cake to answer. In fact, even the mere conceptualization of time presents us with its own set of challenges.

References

1. Boroditsky, L. (2001). Does Language Shape Thought?: Mandarin and English Speakers’ Conceptions of Time. Cognitive Psychology, 43(1), 1–22.

2. Núñez, R. E., & Sweetser, E. (2006). With the future behind them: Convergent evidence from Aymara language and gesture in the crosslinguistic comparison of spatial construals of time. Cognitive Science, 30(3), 401–450.

3. Frankl, V. E. (2006). Man’s search for meaning: An introduction to logotherapy. Boston, MA: Beacon Press.

4. Redelmeier, D. A., & Kahneman, D. (1996). Patients’ memories of painful medical treatments: real-time and retrospective evaluations of two minimally invasive procedures. Pain, 66(1), 3–8.

5. Kahneman, D., & Riis, J. (2005). Living, and thinking about it : two perspectives on life. Thinking, 285–304. 

6. Csikszentmihalyi, M. (2009). Flow: The psychology of optimal experience. New York: Harper Row.

7. Ursano, R. J., Fullerton, C. S., Epstein, R. S., Crowley, B., Vance, K., Kao, T. C., & Baum, A. (1999). Peritraumatic dissociation and posttraumatic stress disorder following motor vehicle accidents. American Journal of Psychiatry, 156(11)

8. Campbell, L. A., & Bryant, R. A. (2007). How time flies: A study of novice skydivers. Behaviour Research and Therapy, 45(6), 1389–1392.

9. Avni-Babad, D., & Ritov, I. (2003). Routine and the Perception of Time. Journal of Experimental Psychology: General, 132(4), 543–550.

10. Foer, J. (2011). Moonwalking with Einstein: The art and science of remembering everything. New York: Penguin Books.

11. Sales of board games and jigsaws soar during coronavirus lockdown. (2020, April 01). The Guardian. Retrieved October 20, 2020, from https://www.theguardian.com/business/2020/apr/01/sales-of-board-games-and-jigsaws-soar-during-coronavirus-lockdown 

About the Author

Jeremy Koloski

Jeremy Koloski

City University London

Jeremy is fascinated by the exploration of the human mind and human behavior. At the core of his thought are the big philosophical questions—why are we here, how did we get here, where are we going, and what is consciousness? He sees the arts and sciences as distinct, yet equally valuable tools with which to pick apart these fundamental, yet often intractable, mysteries. His software engineering background provided him with insight into the computational element of human behavior. To bridge the gap between the cold, packaged world of coding and the messy, shifting landscape of human behavior, he moved to London and completed a Master’s of Science in behavioral economics. Influenced by positive psychology, psychotherapy, nudge theory, and the biases and heuristics model, Jeremy is motivated to translate scientific insights to the public in order to help people help themselves. His master’s thesis attempted to uncover some of the factors leading people to squander their leisure time by participating in activities that they find meaningless and unproductive rather than restorative and future-oriented. His overarching goal is to shed light on the human condition, and in doing so, relieve pointless human suffering while maximizing human flourishing. In his free time, Jeremy composes music, writes short stories, and dabbles in wildlife photography.

About us

We are the leading applied research & innovation consultancy

Our insights are leveraged by the most ambitious organizations

Image

I was blown away with their application and translation of behavioral science into practice. They took a very complex ecosystem and created a series of interventions using an innovative mix of the latest research and creative client co-creation. I was so impressed at the final product they created, which was hugely comprehensive despite the large scope of the client being of the world's most far-reaching and best known consumer brands. I'm excited to see what we can create together in the future.

Heather McKee

BEHAVIORAL SCIENTIST

GLOBAL COFFEEHOUSE CHAIN PROJECT

OUR CLIENT SUCCESS

$0M

Annual Revenue Increase

By launching a behavioral science practice at the core of the organization, we helped one of the largest insurers in North America realize $30M increase in annual revenue.

0%

Increase in Monthly Users

By redesigning North America's first national digital platform for mental health, we achieved a 52% lift in monthly users and an 83% improvement on clinical assessment.

0%

Reduction In Design Time

By designing a new process and getting buy-in from the C-Suite team, we helped one of the largest smartphone manufacturers in the world reduce software design time by 75%.

0%

Reduction in Client Drop-Off

By implementing targeted nudges based on proactive interventions, we reduced drop-off rates for 450,000 clients belonging to USA's oldest debt consolidation organizations by 46%

Read Next

working on a laptop with tattoo
Insight

Easing The Job Search During COVID-19

As economies gradually begin to recover from the Covid-19 pandemic and the unemployed look to become employed once again, behavioral science can play an important role in the job search.

Notes illustration

Eager to learn about how behavioral science can help your organization?