High-Potential Programs Can Help Some Employees And Hurt Others. Here’s How We Can Design A Fairer System
Companies invest in high potential programs with the goal of developing their star employees into future leaders. As exciting as these programs seem, poorly designed versions of them might cause more harm than good. While there is no secret recipe for a high potential program, here are three ideas to keep in mind when designing your company’s program to ensure it is effective and fair:
1. Companies that invest in high potential programs financially outperform their competitors.1
High potential programs sit in talent management, a practice that focuses on identifying and developing the ‘A players’— those who have the highest leadership potential and are of great interest to companies — with the potential to fill future leadership roles.2 This segmentation of the workforce allows companies to achieve their business objectives and motivates those labeled as high potential A players to strive and thrive. After tracking 300 organizations across 31 countries over 7 years, researchers found that investment in high potential programs correlated with better financial performance.1
These programs are not faultless, however. Regardless of intention, high potential programs can alienate the B players who make 80-85% of the workforce,3 leading to demotivation, a decrease in productivity and engagement,4 and even at times, higher turnover.5
References
1. Bush, J., Skiba, T., Liu, W., & Li, A. (2016). The Financial Impact of Strategic Development and High Potential Programs. Journal of Organizational Psychology, 16(2). Retrieved from https://articlegateway.com/index.php/JOP/article/view/1794.
2. Silzer, R., & Church, A. H. (2009). The pearls and perils of identifying potential. Industrial and Organizational Psychology: Perspectives on Science and Practice, 2(4), 377-412.
3. Malik, A. R., & Singh, P. (2014). ‘High potential’ programs: Let’s hear it for ‘B’ players. Human Resource Management Review, 24 (4), 330-346. doi:https://dx.doi.org/10.1016/j.hrmr.2014.06.00
4. Saks, A.M. & Gruman, J.A. (2014). What do we really know about employee engagement? Human Resource Development Quarterly. 25 (2), 155-182.
5. Plessis, L. D. (2010). The Relationship between Perceived Talent Management Practices, Perceived Organizational Support (POS), Perceived Supervisor Support (PSS) and Intention to Quit amongst Generation Y Employees in the Recruitment Sector, University Of Pretoria.
6. Schmidt, F. L, & Hunter, J. (1998). The validity and utility of selection methods in personnel psychology: Practical and theoretical implications of 85 years of research findings. Psychological Bulletin, 124(2), 262-274.
About the Authors
Zad El-Makkaoui
Zad El-Makkaoui is an Organizational Psychologist, consultant, and people strategist. She is an associate at an organizational development consulting firm called gothamCulture. Her research interests include organizational change and the Future of Work. Zad has a MA in Social-Organizational Psychology from Columbia University and a BA in Psychology from the American University of Beirut. She is a certified Team Diagnostic Survey Advanced Practitioner and is a CIPD-certified L&D Associate.
Natasha Ouslis
Natasha is a behavior change consultant, writer, and researcher. She started her own workplace behavioral science consulting firm after working as a consultant at fast-growing behavioral economics companies including BEworks. Natasha is also finishing her PhD in organizational psychology at Western University, specializing in team conflict and collaboration, where she completed her Master of Science in the same field. She has a monthly column on workplace behavioral design in the Habit Weekly newsletter and is a Director and science translator at the nonprofit ScienceForWork.
About us
We are the leading applied research & innovation consultancy
Our insights are leveraged by the most ambitious organizations
“
I was blown away with their application and translation of behavioral science into practice. They took a very complex ecosystem and created a series of interventions using an innovative mix of the latest research and creative client co-creation. I was so impressed at the final product they created, which was hugely comprehensive despite the large scope of the client being of the world's most far-reaching and best known consumer brands. I'm excited to see what we can create together in the future.
Heather McKee
BEHAVIORAL SCIENTIST
GLOBAL COFFEEHOUSE CHAIN PROJECT
OUR CLIENT SUCCESS
$0M
Annual Revenue Increase
By launching a behavioral science practice at the core of the organization, we helped one of the largest insurers in North America realize $30M increase in annual revenue.
0%
Increase in Monthly Users
By redesigning North America's first national digital platform for mental health, we achieved a 52% lift in monthly users and an 83% improvement on clinical assessment.
0%
Reduction In Design Time
By designing a new process and getting buy-in from the C-Suite team, we helped one of the largest smartphone manufacturers in the world reduce software design time by 75%.
0%
Reduction in Client Drop-Off
By implementing targeted nudges based on proactive interventions, we reduced drop-off rates for 450,000 clients belonging to USA's oldest debt consolidation organizations by 46%