Intro
Herbert Simon was an astounding thinker. His ideas spanned multiple disciplines, including behavioral science, economics, psychology and computer science. Driven by his insatiable curiosity and belief that knowledge that was taken for granted had to be more closely analyzed, Simon’s ideas revolutionized the way we think about decision-making.
Not afraid to question mainstream ideologies, Simon dispelled several pillars of traditional economics, which opened the door to behavioral economics. He changed people’s understanding of the term ‘rationality’ and tried to bring mathematical rigor to the social sciences. He believed that it was possible, through experimentation, to gain insight into the workings of the human mind.
Anything that gives us new knowledge gives us an opportunity to be more rational.
- Herbert Simon1
