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Increasing adoption of high-quality curricula through predictive modelling and behavioral interventions

Case Study


Research has shown that high-quality curricula are hugely important for student success, predicting outcomes such as adult income and employment. In spite of this, decision-makers along the curriculum purchasing journey often deviate from evidence-based decision making in the selection and provision of instructional materials. As a result, millions of students are taught using curricula that are not aligned with state standards.

Little is known about how those purchasing decisions are shaped, and the barriers and drivers to a more robust use of evidence.

The Challenge

The Decision Lab was approached by the Market Dynamics team at the Bill and Melinda Gates Foundation to conduct a behavioral diagnostic on the barriers and drivers to school districts adopting high-quality curricula.

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