World-class digital products are experiential – they are built on emotional connection, effortless interaction and the power of habits. But how can a team achieve that in a systematic and predictable way? Just like understanding the laws of physics is necessary to build a rocket, behavioral science is the foundation for designing user journeys & experiences.
Move Over Product Manager, Introducing the Behavioral Product Manager
What is a behavioral product manager, and how do they differ from a traditional product manager? Kristen Berman explains.