Dr. Jennifer Eberhardt
Intro
Dr. Jennifer Eberhardt is a psychologist who has dedicated her career to illuminating the implicit prejudice that guides people’s behavior and decision-making processes. Eberhardt is at the forefront of behavioral psychology, examining how bias is embedded in everyday actions and informative of people’s actions. Eberhardt is especially interested in the effects of unconscious racial bias: how people’s implicit ideology affects racialized people.
Eberhardt conducts innovative experiments that guide law enforcement agencies and state officers to eliminate bias. She moves across and within disciplines, working directly in the trenches and drawing data from courtrooms, boardrooms, and police departments to complement her state-of-the-art laboratory research.1 Eberhardt’s ability to translate complex behavioral scientist phenomena into actionable change makes her an important activist who believes proper knowledge and training can help society overcome unconscious bias. While bias and negative stereotypes are problems created by all people, not by just a few bad apples, Eberhardt has hope that the solutions rest with people as well.
Bias is not something we exhibit and act on all the time. It is conditional, and the battle begins by understanding the conditions under which it is most likely to come alive.
- Dr. Jennifer Eberhardt in her book Biased.2
About the Authors
Dan Pilat
Dan is a Co-Founder and Managing Director at The Decision Lab. He is a bestselling author of Intention - a book he wrote with Wiley on the mindful application of behavioral science in organizations. Dan has a background in organizational decision making, with a BComm in Decision & Information Systems from McGill University. He has worked on enterprise-level behavioral architecture at TD Securities and BMO Capital Markets, where he advised management on the implementation of systems processing billions of dollars per week. Driven by an appetite for the latest in technology, Dan created a course on business intelligence and lectured at McGill University, and has applied behavioral science to topics such as augmented and virtual reality.
Dr. Sekoul Krastev
Dr. Sekoul Krastev is a decision scientist and Co-Founder of The Decision Lab, one of the world's leading behavioral science consultancies. His team works with large organizations—Fortune 500 companies, governments, foundations and supernationals—to apply behavioral science and decision theory for social good. He holds a PhD in neuroscience from McGill University and is currently a visiting scholar at NYU. His work has been featured in academic journals as well as in The New York Times, Forbes, and Bloomberg. He is also the author of Intention (Wiley, 2024), a bestselling book on the science of human agency. Before founding The Decision Lab, he worked at the Boston Consulting Group and Google.
