Praxis

The Basic Idea

Do we pursue our goals because they are intrinsically valuable or because they help us to achieve something we want down the line?

Your answers to this question will determine what kind of activity you are undertaking: praxis or poiesis. These are ancient philosophy terms, first introduced by Aristotle. Praxis describes a kind of activity that is done in and for itself: the action itself is the goal. For example, if you are completing a presentation for the sake of enjoying the work, or if you are going to the gym because you enjoy exercise, you are adhering to praxis. The end goal of these tasks is the actions themselves. However, if you are completing these tasks for a different end goal (e.g., in order to lose weight), then you are performing poiesis. These activities have an end goal of production.1

Liberation is a praxis: the action and reflection of men and women upon their world in order to transform it.


– Brazilian educator Paulo Freire in his 2014 book, Pedagogy of the Oppressed: 30th Anniversary Edition.2

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I was blown away with their application and translation of behavioral science into practice. They took a very complex ecosystem and created a series of interventions using an innovative mix of the latest research and creative client co-creation. I was so impressed at the final product they created, which was hugely comprehensive despite the large scope of the client being of the world's most far-reaching and best known consumer brands. I'm excited to see what we can create together in the future.

Heather McKee

BEHAVIORAL SCIENTIST

GLOBAL COFFEEHOUSE CHAIN PROJECT

OUR CLIENT SUCCESS

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Annual Revenue Increase

By launching a behavioral science practice at the core of the organization, we helped one of the largest insurers in North America realize $30M increase in annual revenue.

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Increase in Monthly Users

By redesigning North America's first national digital platform for mental health, we achieved a 52% lift in monthly users and an 83% improvement on clinical assessment.

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Reduction In Design Time

By designing a new process and getting buy-in from the C-Suite team, we helped one of the largest smartphone manufacturers in the world reduce software design time by 75%.

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Reduction in Client Drop-Off

By implementing targeted nudges based on proactive interventions, we reduced drop-off rates for 450,000 clients belonging to USA's oldest debt consolidation organizations by 46%

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