Gap Analysis

What is a Gap Analysis? 

Gap Analysis is a strategic tool that helps businesses identify the differences or “gaps” between their current performance and desired goals. This approach involves assessing existing capabilities, defining specific objectives, and creating an action plan to bridge any gaps. By pinpointing areas for improvement—whether in performance, skills, or resources—organizations across industries can prioritize actions and allocate efforts more effectively. 

Gap Analysis Diagram

About the Author

A smiling man with light hair and a beard is wearing a denim jacket over a light turtleneck. He is standing in a nighttime setting, with warm lights glowing in the background, including a large, glowing yellow sphere. He has a black strap across his chest, possibly from a bag, and the environment around him suggests an outdoor, urban atmosphere.

Isaac Koenig-Workman

Justice Interviewer @ Family Justice Services Division of B.C. Public Service

Isaac Koenig-Workman has several years of experience in roles to do with mental health support, group facilitation, and public speaking in a variety of government, nonprofit, and academic settings. He holds a Bachelor of Arts in Psychology from the University of British Columbia. Isaac has done a variety of research projects at the Attentional Neuroscience Lab and Centre for Gambling Research (CGR) with UBC's Psychology department, as well as contributions to the PolarUs App for bipolar disorder with UBC's Psychiatry department. In addition to writing for TDL he is currently a Justice Interviewer for the Family Justice Services Division of B.C. Public Service, where he determines client needs and provides options for legal action for families going through separation, divorce and other family law matters across the province.

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I was blown away with their application and translation of behavioral science into practice. They took a very complex ecosystem and created a series of interventions using an innovative mix of the latest research and creative client co-creation. I was so impressed at the final product they created, which was hugely comprehensive despite the large scope of the client being of the world's most far-reaching and best known consumer brands. I'm excited to see what we can create together in the future.

Heather McKee

BEHAVIORAL SCIENTIST

GLOBAL COFFEEHOUSE CHAIN PROJECT

OUR CLIENT SUCCESS

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Annual Revenue Increase

By launching a behavioral science practice at the core of the organization, we helped one of the largest insurers in North America realize $30M increase in annual revenue.

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Increase in Monthly Users

By redesigning North America's first national digital platform for mental health, we achieved a 52% lift in monthly users and an 83% improvement on clinical assessment.

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Reduction In Design Time

By designing a new process and getting buy-in from the C-Suite team, we helped one of the largest smartphone manufacturers in the world reduce software design time by 75%.

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Reduction in Client Drop-Off

By implementing targeted nudges based on proactive interventions, we reduced drop-off rates for 450,000 clients belonging to USA's oldest debt consolidation organizations by 46%

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