The Butterfly Effect
What is the Butterfly Effect?
Stemming from chaos theory, the butterfly effect describes how a tiny change in one part of a system can cause a huge, non-linear effect elsewhere. Mathematician and meteorologist Edward Norton Lorenz originally explained this theory metaphorically, with the flap of a butterfly’s wing in one corner of the world causing a tornado elsewhere weeks later.
The Basic Idea
The world is vast and complex and it may sometimes seem that our small decisions and actions have little to no impact on the big picture. However, if you think about minute details of your life, you may be able to see how a small event was actually the catalyst for a huge change in your life. For example, maybe you bumped into someone at a coffee shop that happens to work at your dream company and eventually got you an interview there. What if you had chosen a different coffee shop, or been there five minutes later? You may not have met the person that got you into your dream job. The idea that something small, like getting coffee, can have much larger effects, such as altering your career is called the butterfly effect.
The butterfly effect rests on the notion that the world is deeply interconnected, such that one small occurrence can influence a much larger complex system. The effect is named after an allegory for chaos theory; it evokes the idea that a small butterfly flapping its wings could, hypothetically, cause a typhoon. Or it could not – the mind-boggling part of the butterfly effect is that it’s virtually impossible to predict whether a small system will lead to chaotic behavior.1
It used to be thought that the events that changed the world were things like big bombs, maniac politicians, huge earthquakes, or vast population movements, but it has now been realized that this is a very old-fashioned view held by people totally out of touch with modern thought. The things that really change the world, according to Chaos theory, are the tiny things. A butterfly flaps its wings in the Amazonian jungle, and subsequently a storm ravages half of Europe.
– from Good Omens by Neil Gaiman and Terry Practchett1
About the Authors
Dan Pilat
Dan is a Co-Founder and Managing Director at The Decision Lab. He is a bestselling author of Intention - a book he wrote with Wiley on the mindful application of behavioral science in organizations. Dan has a background in organizational decision making, with a BComm in Decision & Information Systems from McGill University. He has worked on enterprise-level behavioral architecture at TD Securities and BMO Capital Markets, where he advised management on the implementation of systems processing billions of dollars per week. Driven by an appetite for the latest in technology, Dan created a course on business intelligence and lectured at McGill University, and has applied behavioral science to topics such as augmented and virtual reality.
Dr. Sekoul Krastev
Sekoul is a Co-Founder and Managing Director at The Decision Lab. He is a bestselling author of Intention - a book he wrote with Wiley on the mindful application of behavioral science in organizations. A decision scientist with a PhD in Decision Neuroscience from McGill University, Sekoul's work has been featured in peer-reviewed journals and has been presented at conferences around the world. Sekoul previously advised management on innovation and engagement strategy at The Boston Consulting Group as well as on online media strategy at Google. He has a deep interest in the applications of behavioral science to new technology and has published on these topics in places such as the Huffington Post and Strategy & Business.
