Social norms and license renewal

Intervention · Tax

Can social norms increase the rate of license renewal?

Intervention Description

Researchers at Revenue Ireland divided a group of participants who needed to renew their publican licenses into two groups: one which was mailed a standard renewal reminder, and another which was mailed a letter emphasising that license renewal was a social norm. They found that the group exposed to the social normative message renewed licenses at a rate of 20% higher than that of the control group.

WANT TO WORK TOGETHER ON A RELATED PROBLEM?

Effective interventions start with a nuanced understanding of how decisions are made. Our mission is to help large organizations be better and do better, using behavioral science.

Learn about what we do

Sources

Unpublished work, courtesy of Keith Walsh in Irish Revenue.

Notes illustration

Eager to learn about how behavioral science can help your organization?