Pictures of your future self can increase savings
Intervention · Financial Products
How an old image of yourself drive behavior towards savings
Intervention Description
Indiviuals were exposed to images of themselves as a much older person, using a variety of technologies. Participants were offered a hypothetical sum of money and given a choice of how to use it. Those exposed to aged images of themselves allocated more to retirement savings than other options.
WANT TO WORK TOGETHER ON A RELATED PROBLEM?
Effective interventions start with a nuanced understanding of how decisions are made. Our mission is to help large organizations be better and do better, using behavioral science.