Sending normative messages to reduce missed appointments
When patients fail to cancel and do not attend (DNA) their appointments, it creates an enormous financial burden on clinicians. The authors studied the impact of several interventions on the prevalence of DNAs, including having patients repeat their appointment times and sending normative messages. These messages contained information about how many patients typically arrived on time for appointments. These trials of interventions have been shown to dramatically reduce the number of DNAs.
WANT TO WORK TOGETHER ON A RELATED PROBLEM?
Effective interventions start with a nuanced understanding of how decisions are made. Our mission is to help large organizations be better and do better, using behavioral science.