Information is power and a behavior changer.
Sometimes, having more information on a topic can help in decision making. In this study, a retailer provided information on the energy cost of an appliance to a group of individuals. Providing this information results in a reduced average energy use of 1.5%.
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Effective interventions start with a nuanced understanding of how decisions are made. Our mission is to help large organizations be better and do better, using behavioral science.