Tackling Conspiracy Theories Amid COVID-19

Bill Gates, 5G, microchips, global control, coronavirus, human creation. These words may not seem related but they are significant for many conspiracy theorists. However, beliefs alone cannot hurt anyone, right? In fact, they are not as benign as they seem and can lead to several problems, especially in times that are as chaotic and indecisive as the present.

But how can people believe something without any valid proof? It is valid to be skeptical of any particular event, but it is another thing to be hyper skeptical and overinterpret evidence.11 As Carl Sagan, astronomer and science communicator, once proclaimed: “the extraordinary must certainly be pursued. But extraordinary claims require extraordinary evidence.” 

Indeed, that is the rule to follow, but often the opposite happens. Things of great magnitude are affirmed with total conviction, which only reflects inconsistency and contradiction because, of course, these “extraordinary claims” are not supported by “extraordinary evidence”. Sadly, many people see extraordinary claims as absolute truths, which proliferates misinformation. This can have serious consequences.

Faced with a pandemic that requires large-scale behavioral changes and threatens considerable psychological strain, social and behavioral sciences emerge to address this challenge.18  By understanding the psychology behind conspiracy theories and knowing their effects, it is feasible to dismantle them and align people’s conduct with public health recommendations. 

References

  1. De Berker, A. O., Rutledge, R. B., Mathys, C., Marshall, L., Cross, G. F., Dolan, R. J., & Bestmann, S. (2016). Computations of uncertainty mediate acute stress responses in humans. Nature Communications7(1). Article  10996. https://doi.org/10.1038/ncomms10996
  2. Douglas, K. M., Sutton, R. M., & Cichocka, A. (2017). The Psychology of Conspiracy Theories. Current  Directions  in  Psychological  Science,  26(6), 538-542. https://doi.org/10.1177/0963721417718261
  3. Douglas, K. M., Uscinski, J. E., Sutton, R. M., Cichocka, A., Nefes, T., Ang, C. S., & Deravi, F. (2019). Understanding Conspiracy Theories. Political  Psychology,  40(S1), 3-35. https://doi.org/10.1111/pops.12568
  4. Einstein, K. L., & Glick, D.M. (2014). Do I Think BLS Data are BS? The Consequences of Conspiracy Theories. Political Behavior, 37(3), 679-701. https://doi.org/10.1007/s11109-014-9287-z
  5. Goertzel, T. (1994). Belief in Conspiracy Theories. Political Psychology, 15(4), 731-742. https://doi.org/10.2307/3791630
  6. Jolley, D., & Douglas, K.M. (2014). The Effects of Anti-Vaccine Conspiracy Theories on Vaccination Intentions. PLoS  ONE, 9(2), e89177. https://doi.org/10.1371/journal.pone.0089177
  7. Jolley, D., Douglas, K. M., Leite, A.C., & Schrader, T. (2019). Belief in conspiracy theories and intentions to engage in everyday crime. British  Journal  of  Social  Psychology,58(3), 534-549. https://doi.org/10.1111/bjso.12311
  8. Kahneman, D. (2011). Thinking, Fast and Slow.  Farrar,  Straus and Giroux.
  9. Lantian, A., Muller, D., Nurra, C., & Douglas, K. M. (2017). “I Know Things They Don’t Know!” Social  Psychology,  48(3), 160-173. https://doi.org/10.1027/1864-9335/a000306
  10. Leman, P. J., & Cinnirella,  M. (2013). Beliefs in conspiracy theories and the need for cognitive closure. Frontiers  in  Psychology, 4. Article  378. https://doi.org/10.3389/fpsyg.2013.00378
  11. Lewandowsky, S., & Cook, J. (2020). The Conspiracy Theory Handbook.  Available  at  http://sks.to/conspiracy
  12. Moulding, R., Nix-Carnell, S., Schnabel, A., Nedeljkovic, M., Burnside, E. E., Lentini, A. F., & Mehzabin, N. (2016). Better the devil you know than a world you don’t? Intolerance of uncertainty and worldview explanations for belief in conspiracy theories. Personality  and Individual  Differences,98,345-354. https://doi.org/10.1016/j.paid.2016.04.060
  13. Simonson, I., & Nowlis, S. M. (2000). The Role of Explanations and Need for Uniqueness in Consumer Decision Making: Unconventional Choices Based on Reasons. Journal  of  Consumer  Research,27(1), 49-68. https://doi.org/10.1086/314308
  14. Swami, V., & Coles, R. (2010). The truth is out there. The  Psychologist23(7), 560–563.
  15. Swami, V., Voracek, M., Stieger, S., Tran, U.S., & Furnham, A. (2014). Analytic thinking reduces belief in conspiracy theories. Cognition, 133(3), 572-585. https://doi.org/10.1016/j.cognition.2014.08.006
  16. Tversky, A., & Kahneman, D. (1983). Extensional versus intuitive reasoning: The conjunction fallacy in probability judgement. Psychological  Review,  90(4), 293–315. http://dx.doi.org/10.1037/0033-295X.90.4.293..
  17. United Nations. (2020, 31 marzo). UN tackles ‘infodemic’ of misinformation and cybercrime in COVID-19 crisishttps://www.un.org/en/un-coronavirus-communications-team/un-tackling-%E2%80%98infodemic%E2%80%99-misinformation-and-cybercrime-covid-19
  18. Van Bavel, J. J., Baicker, K., Boggio, P. S., Capraro, V., Cichocka, A., Cikara, M., Crockett, M. J., Crum, A. J., Douglas, K. M., Druckman, J. N., Drury, J., Dube, O., Ellemers, N., Finkel, E. J., Fowler, J. H., Gelfand, M., Han, S., Haslam, S. A., Jetten, J., … Willer, R. (2020). Using social and behavioural science to support COVID-19 pandemic response. Nature Human Behaviour4(5), 460-471. https://doi.org/10.1038/s41562-020-0884-z
  19. Van Prooijen, J. W., & Douglas, K. M. (2017). Conspiracy theories as part of history: The role of societal crisis situations. Memory  Studies,  10(3), 323-333. https://doi.org/10.1177/1750698017701615
  20. Wang, C., Whitson, J., Menon, T., Kim, J., & Webster, B. D. (2020, 17 agosto). How to Inoculate Your Team Against Conspiracy Theories. Harvard Business Review. https://hbr.org/2020/07/how-to-inoculate-your-team-against-conspiracy-theories
  21. Whitson, J. A., & Galinsky, A. D. (2008). Lacking Control Increases Illusory Pattern Perception. Science, 322(5898), 115-117. https://doi.org/10.1126/science.1159845

About the Authors

Marco Carrasco Villanueva

Marco Carrasco Villanueva

Harvard Kennedy School

Marco Carrasco holds an M.Sc. in Economics and Psychology from the University of Paris 1: Panthéon - Sorbonne, Summa Cum Laude. He has previously worked at the Organization of American States in Washington, DC, and the Ministry of Development and Social Inclusion of Peru. He has researched at the Shanghai Academy of Social Sciences in China and the National University of San Marcos in Peru. He is a Co-Founder of the Peruvian NGO Behavioral Economics & Data Science Team (BEST) and has been a lecturer and guest speaker in various international seminars and events related to his areas of specialization: behavioral economics, and Asia and Latin America economic development. He is a current MPA-ID candidate at Harvard Kennedy School, where he is also conducting research and has assumed the Professional Development Chair of Harvard Behavioral Insights Student Group.

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Raquel Sanchez

Raquel is a psychology student who is passionate about researching human behavior and its inner motivations. She has completed an academic residency at Harvard University and MIT focused on the development of leadership, innovation, and research competencies; and an academic exchange at the Faculty of Economic Sciences of the National University of Colombia where she studied human behavior in market and organizational interactions. She has been a teaching assistant at the Faculty of Psychology at the National University of San Marcos and is part of IPEC, a group that encourages research on subjects related to psychology and economics. She has also participated as a coordinator in various volunteer activities aimed at promoting inclusive education and the development of leadership skills. Her interests focus on the application of social psychology and behavioral economics in public policy.

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