Woman staring at skyline

Implicit Bias, Gender - And Why We Are All Culprits

read time - icon

0 min read

Sep 05, 2017

It took a 2-hour meeting back in 2004 with a stately transwoman named Madhu for me to realise that my “holistic” comprehension of gender was in fact, profoundly flawed [1].

Madhu is a ‘Hijra’, part of India’s transgender community, comprised of transpeople, eunuchs, intersex persons and other sexual minorities. At the time of our first interaction, I was an undergraduate student based in the city of Chennai, capital of the South Indian state of Tamil Nadu. Madhu was a spokesperson for her community in the city, often dealing with student groups and NGOs to tackle the slew of problems with which the community was constantly grappling. A recurring theme was finding gainful employment outside of prostitution – something into which Hijras were often coerced, owing to rampant hiring discrimination based on their sexuality.

The first time I met Madhu was at a meeting organized by a student group at my university with herself and some of her colleagues, to discuss these problems at length and derive viable solutions.  

Madhu’s personality was as vibrant as her bottle-green sari and the large vermillion bindhi on her forehead. It was not long until we were engrossed in her story. With candour, she recounted how she had never felt at home in her formerly male body, a sense that began revealing itself to her more acutely from the start of her teenage years. When she told her family of her desire to physically transition into a woman, they disowned her. She then fled from her village to the city, and underwent the excruciating pain of non-medical castration, nearly facing death in the process.

A week after our heart-to-heart with Madhu, I had a thought. At the start of the meeting, I realised, I had made mental references to Madhu as ‘him’ and ‘he’ — but as the meeting concluded, Madhu was forever after, ‘her’.

I wondered: was it possible that I had pre-existing, implicit biases towards Madhu (and perhaps all transwomen), that caused me to think of her as a man, even prior to meeting her? What were the implications of these biases, and could I remedy them?

Years later, I found clues to these questions in an ostensibly unlikely place: the world of Behavioral Science.

References

[1] Names have been changed for this article, to protect the privacy of individuals.

[2] A transgender person whose gender identity is male, and was female at birth.

[3] Nicolas, G., & Skinner, A. L. (2012). “Thats So Gay!” Priming the General Negative Usage of the Word Gay Increases Implicit Anti-Gay Bias. The Journal of Social Psychology, 152(5), 654-658. doi:10.1080/00224545.2012.661803

[4] Broockman, D., & Kalla, J. (2016). Durably reducing transpho2bia: A field experiment on door-to-door canvassing. Science, 352(6282), 220-224. doi:10.1126/science.aad9713

[5] Morewedge, C. K., Yoon, H., Scopelliti, I., Symborski, C. W., Korris, J. H., & Kassam, K. S. (2015). Debiasing Decisions. Policy Insights from the Behavioral and Brain Sciences, 2(1), 129-140. doi:10.1177/2372732215600886

About the Author

A woman with a bright smile is looking slightly to the left, wearing earrings, in a warmly lit indoor environment with patterned fabric in the background.

Namrata Raju

Harvard

Namrata Raju is currently pursuing a Master in Public Administration degree at the Harvard Kennedy School. Before this, she worked for 7 years on consumer behaviour research, predominantly in the MENA region and other emerging markets.

About us

We are the leading applied research & innovation consultancy

Our insights are leveraged by the most ambitious organizations

Image

I was blown away with their application and translation of behavioral science into practice. They took a very complex ecosystem and created a series of interventions using an innovative mix of the latest research and creative client co-creation. I was so impressed at the final product they created, which was hugely comprehensive despite the large scope of the client being of the world's most far-reaching and best known consumer brands. I'm excited to see what we can create together in the future.

Heather McKee

BEHAVIORAL SCIENTIST

GLOBAL COFFEEHOUSE CHAIN PROJECT

OUR CLIENT SUCCESS

$0M

Annual Revenue Increase

By launching a behavioral science practice at the core of the organization, we helped one of the largest insurers in North America realize $30M increase in annual revenue.

0%

Increase in Monthly Users

By redesigning North America's first national digital platform for mental health, we achieved a 52% lift in monthly users and an 83% improvement on clinical assessment.

0%

Reduction In Design Time

By designing a new process and getting buy-in from the C-Suite team, we helped one of the largest smartphone manufacturers in the world reduce software design time by 75%.

0%

Reduction in Client Drop-Off

By implementing targeted nudges based on proactive interventions, we reduced drop-off rates for 450,000 clients belonging to USA's oldest debt consolidation organizations by 46%

Read Next

Notes illustration

Eager to learn about how behavioral science can help your organization?