An elderly woman with gray hair and glasses sits in profile, observed in dim lighting, while another person, blurred in the background, sits at a table.

The Golden Age of Accessibility: How to make space for older workers on the job

read time - icon

0 min read

Aug 31, 2022

Introduction

In a rapidly evolving post-pandemic world, what it means to work has permanently shifted.

We’re living in the midst of a fourth industrial revolution — one of technological growth — and the COVID-19 pandemic has sent the workforce into a crisis. There are unprecedented job vacancies and displacements, both in skilled and unskilled labor.

Filling these vacancies could raise Canada’s GDP by over $100 billion.13

The key to mitigating our employment problem may lie in the hands of older workers. Our policies and norms communicate that the workplace is not for older workers — but rising flexibility means now is the time to change the narrative and help address our job vacancy crisis.

References

  1. Ackerman, P. L., Beier, M. E., & Bowen, K. R. (2000). Explorations of crystallized intelligence. Learning and Individual Differences, 12(1), 105–121. https://doi.org/10.1016/s1041-6080(00)00034-0
  2. Akinola, S. (2021, May 20). How can we best engage older workers in reskilling efforts? World Economic Forum. https://www.weforum.org/agenda/2021/05/how-can-we-engage-older-workers-in-reskilling-efforts-jobs-reset-summit-ageing-workforce-longevity-upskilling/
  3. Burtless, G. (2013, June 10). Is an Aging Workforce Less Productive? Brookings; Brookings. https://www.brookings.edu/blog/up-front/2013/06/10/is-an-aging-workforce-less-productive/
  4. Cherry, K. (2021, August 23). Fluid vs. Crystallized Intelligence? Verywell Mind. https://www.verywellmind.com/fluid-intelligence-vs-crystallized-intelligence-2795004
  5. Cole, E., & Hollis-Sawyer, L. (2021). Older Women Who Work: Resilience, Choice, and Change. In JSTOR. American Psychological Association. https://www.jstor.org/stable/pdf/j.ctv1chs38v.18.pdf?refreqid=excelsior%3Acddbd39d4c144bdbdb49946a0a329954&ab_segments=&origin=&acceptTC=1
  6. Czaja, S. J., & Lee, C. C. (2006). The impact of aging on access to technology. Universal Access in the Information Society, 5(4), 341–349. https://doi.org/10.1007/s10209-006-0060-x
  7. Data and Statistics - Productive Aging and Work. (2014). Centers for Disease Control and Prevention. https://www.cdc.gov/niosh/aging/data-research/
  8. Hamburg, I. (2021). COVID-19 as a Catalyst for Digital Lifelong Learning and Reskilling. Advances in Research, 21–27. https://doi.org/10.9734/air/2021/v22i130282
  9. Hanley, C. J., Burns, N., Thomas, H. R., Marstaller, L., & Burianová, H. (2022). The effects of age-bias on neural correlates of successful and unsuccessful response inhibition. Behavioural Brain Research, 428, 113877. https://doi.org/10.1016/j.bbr.2022.113877
  10. Hanson, V. L., & Crayne, S. (2005). Personalization of Web browsing: adaptations to meet the needs of older adults. Universal Access in the Information Society, 4(1), 46–58. https://doi.org/10.1007/s10209-005-0110-9
  11. Ihle, A., Borella, E., Rahnfeld, M., Müller, S., Enge, S., Hacker, W., Wegge, J., Oris, M., & Kliegel, M. (2015). The role of cognitive resources for subjective work ability and health in nursing. European Journal of Ageing, 12(2), 131–140. https://doi.org/10.1007/s10433-014-0331-y
  12. Kaufman, A. S., Kaufman, J. C., Liu, X., & Johnson, C. K. (2009). How do Educational Attainment and Gender Relate to Fluid Intelligence, Crystallized Intelligence, and Academic Skills at Ages 22-90 Years? Archives of Clinical Neuropsychology, 24(2), 153–163. https://doi.org/10.1093/arclin/acp015
  13. Langton, J. (2022, June 15). Children may be the future, but older workers are needed now | Investment Executive. Investment Executive. https://www.investmentexecutive.com/news/research-and-markets/children-may-be-the-future-but-older-workers-are-needed-now/
  14. Population of Older Adults Increasing Globally Partly Because of Declining Fertility Rates. (2021). PRB. https://www.prb.org/news/population-of-older-adults-increasing-globally/
  15. Price, J., & Murray, R. G. (2012). The region of proximal learning heuristic and adult age differences in self-regulated learning. Psychology and Aging, 27(4), 1120–1129. https://doi.org/10.1037/a0029860
  16. Rangraz, M., & Pareto, L. (2020). Workplace work-integrated learning: supporting industry 4.0 transformation for small manufacturing plants by reskilling staff. International Journal of Lifelong Education, 1–18. https://doi.org/10.1080/02601370.2020.1867249
  17. Reskilling older workers for new careers in tech. (2022, June 10). McKinsey & Company. https://www.mckinsey.com/about-us/new-at-mckinsey-blog/reskilling-older-workers-for-new-careers-in-tech
  18. Thorsen, Gustafsson, J.-E., & Cliffordson, C. (2014). The influence of fluid and crystallized intelligence on the development of knowledge and skills. British Journal of Educational Psychology, 84(4), 556–570. https://doi.org/10.1111/bjep.12041
  19. Wiener, R. L. & Willborn, S. L. (2011). Disability and Aging Discrimination Perspectives in Law and Psychology  / edited by Richard L. Wiener, Steven L. Willborn. (Wiener & S. L. Willborn, Eds.; 1st ed. 2011.). Springer New York. https://doi.org/10.1007/978-1-4419-6293-5
  20. Willis, S. L., & Margrett, J. A. (2001). Aging and Education. International Encyclopedia of the Social & Behavioral Sciences, 299–304. https://doi.org/10.1016/b0-08-043076-7/02460-8
  21. Zaval, L., Li, Y., Johnson, E. J., & Weber, E. U. (2015). Complementary Contributions of Fluid and Crystallized Intelligence to Decision Making Across the Life Span. Aging and Decision Making, 149–168. https://doi.org/10.1016/b978-0-12-417148-0.00008-x

About the Authors

Janessa Pong's portrait

Janessa Pong

Janessa is a rising junior at the University of California, Los Angeles pursuing a BS in Cognitive Science with a Specialization in Computing, and minoring in Bioinformatics. She believes that psychology holds the power to ameliorate many of the world’s biggest problems, with climate change being one that she holds closest to her heart. It ultimately serves as a roadmap to why humans do what they do. Understanding this roadmap — our predispositions, biases, and instincts — are crucial to guiding people to make better choices for themselves, others, and our planet.

A man in a blue, striped shirt smiles while standing indoors, surrounded by green plants and modern office decor.

Dan Pilat

Dan is a Co-Founder and Managing Director at The Decision Lab. He is a bestselling author of Intention - a book he wrote with Wiley on the mindful application of behavioral science in organizations. Dan has a background in organizational decision making, with a BComm in Decision & Information Systems from McGill University. He has worked on enterprise-level behavioral architecture at TD Securities and BMO Capital Markets, where he advised management on the implementation of systems processing billions of dollars per week. Driven by an appetite for the latest in technology, Dan created a course on business intelligence and lectured at McGill University, and has applied behavioral science to topics such as augmented and virtual reality.

About us

We are the leading applied research & innovation consultancy

Our insights are leveraged by the most ambitious organizations

Image

I was blown away with their application and translation of behavioral science into practice. They took a very complex ecosystem and created a series of interventions using an innovative mix of the latest research and creative client co-creation. I was so impressed at the final product they created, which was hugely comprehensive despite the large scope of the client being of the world's most far-reaching and best known consumer brands. I'm excited to see what we can create together in the future.

Heather McKee

BEHAVIORAL SCIENTIST

GLOBAL COFFEEHOUSE CHAIN PROJECT

OUR CLIENT SUCCESS

$0M

Annual Revenue Increase

By launching a behavioral science practice at the core of the organization, we helped one of the largest insurers in North America realize $30M increase in annual revenue.

0%

Increase in Monthly Users

By redesigning North America's first national digital platform for mental health, we achieved a 52% lift in monthly users and an 83% improvement on clinical assessment.

0%

Reduction In Design Time

By designing a new process and getting buy-in from the C-Suite team, we helped one of the largest smartphone manufacturers in the world reduce software design time by 75%.

0%

Reduction in Client Drop-Off

By implementing targeted nudges based on proactive interventions, we reduced drop-off rates for 450,000 clients belonging to USA's oldest debt consolidation organizations by 46%

Read Next

Insight

Shaping the Future of Housing: Insights from Canadian Homeowners

How can developers, builders, and policymakers better align their strategies with Canadian homeowners' preferences for innovative housing solutions? This report explores the attitudes, awareness, and barriers that shape homeowner decisions around options like ADUs, middle housing, and modular homes, offering practical insights to guide future engagement and market alignment.

Insight

Scaling Up Housing Innovation: Insights from Developers in Canada

How can housing innovations like prefabrication and modular construction truly scale up if developers are still hindered by high costs, perceived risks, and regulatory challenges? And with 3.5 million additional housing units needed by 2030, what will it take for policymakers and industry leaders to shift the tide and make these solutions viable?

Notes illustration

Eager to learn about how behavioral science can help your organization?